基于顧客價值的供應(yīng)鏈合作.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文基于顧客價值的供應(yīng)鏈合作姓名：楊玲申請學(xué)位級別：碩士專業(yè)：國際貿(mào)易指導(dǎo)教師：趙蘇20050501IIIThe Collaboration of Supply Chain Based on Customer ValueYang LingMay, 2005AbstractThis paper discusses three problems: 1.What is the source of c

2、ompetitiveadvantage in customer- oriented market? And how to understand it? 2.What is the wayto achieving competitive advantage for supply chain in current environment whosecompetition is supply chain against

3、 supply chain and why? 3.How to create and develop the competitive advantage of supply chain through the above way? The resultshows: customer value has become the source of competitive advantage, thus thesucc

4、ess of a supply chain and further the success of all the members of the supplychain are dependent on the supply chain’s competence of inventing and deliveringcustomer value. All the members of the supply chain should res

5、ort to collaboration during the course of fostering and enhancing competitive advantage of the supplychain. Moreover they should arrange all the activities around the target customervalue.JEL classification: M21Keyword