力特公司市場營銷與研發(fā)的關系研究.pdf

1、華中科技大學碩士學位論文力特公司市場營銷與研發(fā)的關系研究姓名：曹學慶申請學位級別：碩士專業(yè)：工商管理指導教師：田志龍20050420IIAbstract The paper mainly studied the relationship between marketing and R&D, and cited and example of the power company DaLu NanJing to ma

2、ke it clear. Firstly, The article analyzes the factors which are communication informationorganization structure company culture and strategy working on the relationship ,the and then, how they influence market

3、ing and R&D is discussed, finally, we get a relatively comprehensive relationship- influence- mode. In the theory analysis section, all those factors are list and discussed by management theory. The

4、 case in the article is the DaLu company. The paper set up some modes in, from which readers can get the internal and outer relationship between marketing and R&D clearly. The emphasis in the case a

5、nalysis is solving the present problems inside or outside the company by making use of the theory introduced in the second chapter. I worked in the company and knew much about its operation marketing cond

6、ition and field background, which are helpful for me to explain the relationship. In the drastic market competition, many companies didn’t pay much attention to coordinate the relationship and did not

7、know how they affect each other, so they couldn’t get the best performance. Through the study, I have known the relationship clearly and deeply, and turned some practical experience into theory which has