大學生手機消費市場品牌選擇的特點和手機企業(yè)的營銷策略分析[畢業(yè)論文]

1、大學生手機消費市場品牌選擇的特點和手機企業(yè)的營銷策略分析I畢業(yè)論文畢業(yè)論文（20_20__屆）屆）大學生手機消費市場品牌選擇的特點和手機企業(yè)的大學生手機消費市場品牌選擇的特點和手機企業(yè)的營銷策略分析營銷策略分析所在學院商學院專業(yè)班級工商管理學生姓名學號指導教師職稱完成日期年月日大學生手機消費市場品牌選擇的特點和手機企業(yè)的營銷策略分析IIIAbstractIntheinfmationsocietythecontinuousimprovem

2、entoflivingstardsthecontinuedlowpricesofmobilephonescollegestudentshavebeenusingthephoneisnotunusualthing.Thefaceofanemergingmarketsuchasmobilephonesinthefaceofsuchaspecialgroupofstudentsindertodevelopeffectivebrmarketin

3、gplansstrategiesindertomaketheirproductshavegoodperfmanceonlyfromarealunderstingoftheacteristicsofthisconsumergroupneedstobegin.Thispaperwillstudyprovidetheappropriaterationalizationproposalshopingtotakeonthecpatebrstrat

4、egyismeeffectivetoprovidesomeusefulreferenceinfmation.Allocationofresourcestoenableenterprisestobemereasonableeffectivesothatmerationalcpatebrpositioningbrbuildingismerationalthusincreasetheirinvestmentinbrbuildingbenefi

5、ts.Thismobilephoneconsumermarketfthecurrentstudentsofthebrchoiceindepthanalysisthemainuseoffocusgroupinterviewsquestionnairestoexplethemobilephonebrconsumerpsychologystudentsprovenadditiontopricequalityfactwhatotherfacts

6、influencetheuniversitystudentschoiceunderstthatcollegestudentsheldfseveralmajbrsofmobilephonedistributionsurveycollegestudentsusingamobilephonereplacementcyclesthefrequencyisroughlywhatthesituationStudentsfunctionalrequi

7、rementsfthephoneroomfimprovementingeneralislike.Accdingtotheresultsprovidingtheappropriaterationalizationproposalshopingtotakeonthecpatebrstrategyismeeffectivetoprovidesomeusefulreferenceinfmationtoenableenterprisestomer