大學(xué)生手機(jī)消費(fèi)行為研究畢業(yè)論文

1、大學(xué)生手機(jī)消費(fèi)行為研究AbstractWith the rapid development of cell phone markets in China, the competition among cell phone producers home and abroad becomes intensified day by day. To these cell phone producers, one important proble

2、m they are faced with presently is how to satisfy the demands of consumers as to increase the market share and how to foster a good brand image as to obtain sustainable competitive advantage. At the same time, higher edu

3、cation in our country is developing rapidly as well. In 2009, the number of college students on campus is 1/5 of total number of their peers in our country, that is, about 27,000,000. And the college expansion continues.

4、 Up to 2010, the number of college students will be steadily added to 30,000,000. Whether from the number or from the purchasing power, college students---this special consumer group are gaining concern from more and mor

5、e producers. College students have become an important group that should not be neglected in the cell phone consumer market, therefore, understanding college students’ cell phone consuming behaviors is significant for do

6、minating the college students’ cell phone market share. Meantime, the group of college students represents the main trend of future cell phones to certain extent. Seizing college students’ preference of consuming behavio

7、rs will also grasp the consuming trend of future cell phones to certain degree, which has certain directive significance for the strategic formulation of each relative enterprises.This paper is based on Consumer Behavior

8、 Theory. It adopts market investigation and study as its methodology, analyzing the cell phone consuming behaviors of the college students from Henan University. From the perspective of use the experience of a selected s

9、pot to promote the work in the entire area, this papers aims to analyze the features of college students’ cell phone consuming behaviors, giving the relative cell phone enterprises a reference. This will provide a founda