淺析企業(yè)品牌策略--以xx公司為例

1、本科畢業(yè)論文本科畢業(yè)論文題目：淺析企業(yè)品牌策略以XX公司為例學院：商學院班級：姓名：指導教師：職稱：完成日期：年月日II目錄1引言...........................................................11.1選題背景...................................................11.2研究目的和意義..........................

2、...................12XX公司品牌戰(zhàn)略發(fā)展現(xiàn)狀及存在的問題分析.........................22.1企業(yè)概況...................................................22.2該企業(yè)品牌戰(zhàn)略發(fā)展現(xiàn)狀.....................................22.2.1優(yōu)勢（Strength）.........................

3、..............22.2.2劣勢（Weakness）.......................................32.2.3機會（Opptunity）....................................32.2.4威脅（Threat）.........................................32.3該企業(yè)品牌戰(zhàn)略發(fā)展存在的問題分析.................

4、..........32.3.1為單一產(chǎn)品而不是為企業(yè)創(chuàng)造品牌.........................42.3.2品牌缺乏核心價值.......................................42.3.3品牌定位不科學.........................................42.3.4將廣告當成創(chuàng)品牌的唯一法寶.............................42.3.5品牌缺

5、乏自己獨特的文化.................................43XX公司實施品牌戰(zhàn)略的對策及建議.................................53.1樹立品牌意識...............................................53.2實施名牌戰(zhàn)略...............................................53.3對品牌進行整合規(guī)劃.

6、........................................53.4以品牌為核心進行營銷推廣...................................63.4.1傳播主題與品牌定位做到一致.............................63.5明確不同職業(yè)人群對苦蕎茶的需要功能、功效訴求...............63.5.1商務人士..............................

7、.................63.5.2教師...................................................63.5.3IT業(yè)...................................................63.5.4職業(yè)運動...............................................73.5.5公檢法..................