論電子商務(wù)對(duì)實(shí)體店鋪的影響

1、摘要摘要今天的商業(yè)發(fā)展面臨的挑戰(zhàn)是多種多樣的。譬如電商對(duì)店商的沖擊，電商發(fā)展速度很快，已搶占了整個(gè)商業(yè)領(lǐng)域一定份額，電子商務(wù)的快速發(fā)展給實(shí)體店的發(fā)展帶來(lái)了巨大的沖擊，但也同樣促進(jìn)了實(shí)體店的轉(zhuǎn)型，引發(fā)了一場(chǎng)營(yíng)銷模式的革命。但電商到底能走多遠(yuǎn)，電商與店商應(yīng)是怎樣的關(guān)系，這是大家要考慮的問(wèn)題。電子商務(wù)在中國(guó)已經(jīng)發(fā)展了多年，逐步走向成熟，走向規(guī)范，分工更加明確，使傳統(tǒng)商務(wù)的各種經(jīng)營(yíng)方式發(fā)生了巨大變化，對(duì)企業(yè)管理的各個(gè)方面產(chǎn)生了深遠(yuǎn)而系統(tǒng)的影響，

2、推動(dòng)著全球戰(zhàn)略資源和競(jìng)爭(zhēng)優(yōu)勢(shì)的重新分配。電子商務(wù)使供應(yīng)鏈地位和戰(zhàn)略意義逐步提高，電子商務(wù)改變了傳統(tǒng)商務(wù)企業(yè)管理模式，賦予了新的時(shí)代內(nèi)容，提出了新的挑戰(zhàn)，激發(fā)了企業(yè)的活力。但城市的主體還是實(shí)體店，城市沒(méi)有商業(yè)它是一個(gè)黑暗的城市。商業(yè)是城市的基礎(chǔ)，零售是商業(yè)的根基。隨著80、90后逐漸成為消費(fèi)的主體，而現(xiàn)在年輕人的消費(fèi)習(xí)慣有了很大的改善，從物質(zhì)層面的需求轉(zhuǎn)向了精神層面的需求，這樣的形勢(shì)逼著零售業(yè)不得不改變，這也是市場(chǎng)化的正常規(guī)律。電子商務(wù)本

3、身具有極大的潛力，可以推動(dòng)企業(yè)打破原有企業(yè)戰(zhàn)略的束縛，進(jìn)而加快改進(jìn)運(yùn)作流程的速度，在新的市場(chǎng)環(huán)境下創(chuàng)造更具吸引力的競(jìng)爭(zhēng)優(yōu)勢(shì)。電子商務(wù)給了企業(yè)更多的開(kāi)拓市場(chǎng)的機(jī)會(huì)，也提供了更加密切的信息交流場(chǎng)所，從而給企業(yè)提供了把握市場(chǎng)和消費(fèi)者需求的能力，促進(jìn)了企業(yè)經(jīng)營(yíng)系統(tǒng)的變化和改革?？傊娮由虅?wù)與傳統(tǒng)商務(wù)模式的完美結(jié)合，才將是未來(lái)商業(yè)模式的主流。AbstractChallengesfacedbytodayscommercialdevelopment

4、arevariedsuchastheimpactonthephysicalsteofecommerce.Ecommercedevelopmentisveryfastwhichhasseizedashareoftheentirebusinesswld.Therapiddevelopmentofecommercehasbroughtgreatshockstothedevelopmentofthetraditionallyphysicalst

5、ebutalsopromotesthestetransfmationtriggeringarevolutioninmarketingmode.Butintheendhowlonghowfarcanecommercecangowhatkindofrelationshipbetweenecommercephysicalstesshouldbethesearetheissueswehavetoconsider.EcommerceinChina

6、hasdevelopedovertheyearswhichhasgraduallybecomematurestardizedwhichalsohasameelabatedivisionoflab.Sothetraditionalbusinessmodeofoperationhasundergoneavarietyoftremendouschangessimultaneouslywithallaspectsofcpatemanagemen

7、tundergoingafarreachingsystematicimpactwhichalsodrivestheglobalreallocationofstrategicresourcescompetitiveadvantages.Ecommercegraduallyimprovesthesupplychainstatusgraduallyincreasesthestrategicsignificance.Ecommercehasch

8、angedthetraditionalbusinessenterprisemanagementmodegivingthecontentoftheneweraaswellasanewchallengetostimulatethevitalityofenterprises.Butstillcitiesrelyonphysicalstestoagreatextentitwouldbeadarkcitywithoutbusiness.Comme

9、rceisthefoundationofthecitiesretailingisthefoundationofthecommerce.Thegenerationafter80s90saregraduallybecomingthemainconsumerswhoseconsumptionhabitshavegreatlyimprovedwithdemsshiftingfromthematerialleveltothespiritualne