券商營銷研究.pdf

1、武漢理工大學(xué)博士學(xué)位論文券商營銷研究姓名：田書華申請學(xué)位級別：博士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：李必強(qiáng)2001.4.1壘!!!!竺!!萎婆堡三奎蘭墮主蘭堡堡壅：受苧竺AbstracttJn”1ch孫l、IlrsummarizingdomesticandoverseasrelevantdocumentsandincombinationnJ咖practical‘tatu5【)I_capitalmarketinchinathispaperco

2、mprehensivelyappliestheoriesandmethodsofmarkctingsecuritymarketinformationcconomicsandgametheorytesearchandexploresecuritiescorporations’marketingandinitially打amethebasictheoriesofitBylhesystematicandovcallinterprdations

3、andanalysisofcurrentsituation，existingpmblcrnsandreasoluofsecuritiescorporations’marketinginchina，thispaperalsopresentscorrespondingcountermeasuresandsomeothernewprinciplesandmethodsThispaperiscomprisedofthreepartsofbasi

4、ctheofiesapplicationtheoriesandpracticalapplicationBasictheoriesmainlyCOVerfirstfourchaptersChapterIisaintroductionpartwhichanalyzesthen∞casityofresearchingmarketingofsecuritiescorporationssummarizesthedomesticandoversea

5、sresearchachievementsandsituationofit，andpresentsitscontents，objectivesandmethods；chapter11isaintroductiontoseanritiescorporationswhichintroducesconceptevolutionandmainbusinessofsecuritiescorporations’marketingatfirstand

6、furtheranalyzesfunctions，classificationsandoperatingprinciplesOfsecuritiescorporations；chaptesIllintroducesconnotation，targetsandmarketmakeupofsecuritiescorporations’marketingInthispartbythedetailedanalysisofconnotation，

7、basictasksandmakeupofsecuritiescorporations’marketingtheauthordefinesthepositionofsecuritiescorporationsincapitalmarketandlaythefoundationforresanrchingmarketingofsecuritiescorporations；chapterⅣisthetheoreticalbasisofsec

8、uritiescorporations’marketingwhereauthorsummarizesthemainrelatedtheoriesofmarketingsecuritymarketinformationeconomicsandgametheoryandsetforthgenerallyacceptedprinciplesinsecuritiescorporations’marketinginthelightoftheirb

9、usinesscharacteristicsApplicationtheoriesmainlycontainsJnchapterV，whichiq口oducesenvironmentanalysisandbasicstrategiesofsecuritiescorporations’marketingInthispertonthetheoreticalbasisofmarketingandincombinationwithsecurit

10、iescorporations’characteristicsandpracticalpositionmchinatllcauthoranalyzesmarketingenvironmentsofsecuritiescorporations，explorestheirmarketsegmentationandmarkettargetingandstudiestheirgeneralstrategiesasfollows：products

11、innovationstrategypricestrategychoiceofmarketingchannelsandpromotionstrategYI’ra“]cal。n=cationpartsincludechapterViandchapterVIIchapterVlinUoduceshowtofostermarketingabilities(1Isecuritiescorporationsinchinawhichstudiest

12、hechangeofoperatingenvironmentsofsecuritiescorporationsinchinaanalyzestheirbusinessstatusandexistingproblems，andexpoundsrespectivelyhowtofostermarketingabilitiesofunderwritingandbrokeragebusinessofsecuritiescorporations；

13、chapterⅦintroducedevelopingtrendsinsecuritiesindustryandmarketingcountermeasuresofsecuritiescorporationsandpointSoutsecuritiescorporationshowtodealwiththosenewtrendsintheirmarketingactivitiesThemaininnovativepointsofthis

14、paperarecgplmssed∞follows：(1)settingforthmarketingviewpointSofsecuritiescorporationsanddiscussingmarketingtheoriesmethodsandstrategiesofsecuritiescorporationswhollyandsystemalically12)presentinggenerallyacceptedprinciple

15、sof辨curitiescorporations’markefulgsinccrilyandcredittwowins，cxpcdienee，advisoryguide。businessinnovation，peculiarityandemotionfostering(3)analyzingmarketmakeupofsecuritiescorporations’marketingthomughlyespeciallydiscussin

16、gitscontentsandcardersPeneratingl、14)analyzingmarketingpositionofsecuritiescorporationsinchinaanddiscussinghowtoimprovetheirmarkenngabilities(5)pointingoutnewmarketingmeasurescateringtonewdevelopingtrendsinsecurityindust