企業(yè)產(chǎn)品創(chuàng)新的市場(chǎng)實(shí)現(xiàn)研究.pdf

1、浙江工業(yè)大學(xué)碩士學(xué)位論文企業(yè)產(chǎn)品創(chuàng)新的市場(chǎng)實(shí)現(xiàn)研究姓名：趙映珍申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：吳添祖2001.1.1AbstractWiththeriseofnewtechnologyinnovationwhosecorecontentisinformationinnovation，thewholeworldconvulsedforitThistechnologyinnovationinvolvedallimportan

2、tfieldsofscienceandtechnologyitsscaleismorelargethananyotherforegoneages，itsinfluenceonthemodemindustrialenterpriseistomakethetechnologyimprovementbecomethecrucialfactorofeconomicdevelopmentProducingproductwithhi【ghtechn

3、ologyandaccessionalvalueistheinevitablechoiceofanyenterpriseInaddition，withthewideuseofthecomputerandtheelectronictechnologythemodeofproductionhavechangedandtheconditionformulti—varietystrategycomeintobeingThefocusofcomp

4、etitionbetweenthemodementerpriseisthecompetitionofproductinnovation，andtherealizationinthemarketoftheinnovativeproductisthekeyaspectoftheproductinnovationInthenowadaysmarketcompetition，notalltheenterpriseswillcarrythepro

5、ductinnovationsuccessfullyandthemostcommonfactorwhichresultsinthefailureoftheproductinnovationisthemarketfactorSOIputforwardtheresearchofthemarketingofinnovationproductandIt11i11kthisresearchbearsimportantpracticalmeanin

6、gThisthesisisconsistedoffourpartsPartoneisprefacewhichclarifytheagebackground，theresearchingobject，meaningoftheresearchingandtheframeworkofthedissertationParttwoisacademicinvestigationwhichincludesseveraltheorypertinentt

7、othemarketingofinnovationalproductPartthreestudiestheproductinnovationexperienceoftheenterpriseinthedevelopingcountryespeciallyintheAmericaandtheJapantogetsomerevelationforOurowncountryPartfouristhemainpartofthisdisserta

8、tionandthispartanalysistheproblemandembarrassmentofthecorporationaboutthemarketingofinnovationalproductinourcountrybesidesthepartalsobringupsomecountermeasureandadvicetogivesomereferrencetotheinternalcorporationKeywords：