擴大四川外貿(mào)出口的競爭戰(zhàn)略研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文擴大四川外貿(mào)出口的競爭戰(zhàn)略研究姓名：姜蘭申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：胡培2002.11.1要壹奎塑查蘭塑主堡塞圭堂焦笙窒篁!!蔞ABSTRACT2002isthefirstyearatterChinasentranceintotheWorldTradeOrganization(WTO)Thesituationthereofgivesspecialimportancetothestudyof

2、Sichuan’sexportThepresentthesistherebyaimstofollowthebasictheoriesofstrategicmanagementandmakeanalysesofthecharacteristics，problemsandenvironmentoftheprovinceinexportinanefforttocombinetheprinciplesofstrategicmanagementw

3、iththeexportingpracticeofSichuanSOastosolvetheproblemsexistinginitsexportandofferinsighttothedevelopmentofitsforeigntradeChapterIofthethesisanalyzesthecharacteristicsandproblemsthatexistinSichuan’sforeigntradetotheeffect

4、thatthekeyreasonforthebackwardnessofprovince’SexportisnoneotherthanthelackofcompetitiveedgeChapterIIfocusesontheenvironmentoftheprovince’Sexportandmakescarefulanalysesofthefavorableandunfavorableenvironmentalfactorsthati

5、nfluenceitsexportinanattempttoidentifytheadvantagesanddisadvantagesoftheprovince’SforeigntradeChapterHI，whichisthemainbodyofthethesis。isaconcentratedstudyofthecompetitivestrategySichuanshouldtakeinitsexportIt，byemploying

6、theconceptsandmethodologyofstrategicmanagementandanalyzingthecompetitivestrategyofSichuaninexportingtraditionalproductsandthosethatCanbedevelopedintocoreproductsofcompetitiveadvantage，putsforwardforadoptionthecompetitive

7、strategyofputtingcostadvantageinthefirstplaceintheprovince’sexportoflaborintensiveandresourcesintensiveproductsandthecompetitivestrategyofdifferenceorientedcompetitionbyhightechproducts，foreignexchangeearningagricultural