沈陽北方交通道路筑養(yǎng)護(hù)機(jī)械公司競爭戰(zhàn)略研究.pdf

1、寧夏大學(xué)碩士學(xué)位論文沈陽北方交通道路筑養(yǎng)護(hù)機(jī)械公司競爭戰(zhàn)略研究姓名：謝宇申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：董小煥2011-03Abstract With our high speed, high-grade, and the rapid development of rural roads and growth in recent years, road construction and maintenance machiner

2、y has developed rapidly, but the construction of transportation highway maintenance equipment development lagged behind the development of highway construction, highway maintenance equipment still dependent on imports. R

3、oad maintenance and the lack of Road maintenance machine have been paid more attention. The country will foster a strong focus on fostering competitive large enterprise groups to be the leader, promote the rapid developm

4、ent of this industry, to replace imports and expand exports. So the market potential is huge. Shenyang North Traffic Heavy Industry Group faced good opportunities for development, then how to develop, which is the proble

5、m to solve urgently. Firstly, this paper has discussed the basic theory of competitive strategy, includes three basic strategies, and competitive strategy analysis tools. PEST tool was used to analyze the company's M

6、acro environment, Market environment, Industry environment. Five Forces model was used to analyze the company's competitor. The value chain analysis was used to analyze the company's technology, marketing conditi

7、ons, management condition, Management Information System. Based on the above analysis, this paper uses SWOT model to discuss the company's strengths and weaknesses, opportunities and threats. Under the guidance of co

8、mpany strategy, the develop strategy was been confirmed: cost leadership strategy will be used in International market and differentiation strategy will be used in Domestic market. In the process of implementation of the

9、 strategy, different strategy uses the different activity, which is to enhance the company's overall competitiveness. Key Words: Shenyang North Traffic Heavy Industry Group, competitive strategy, SWOT, strategy imple