數(shù)據(jù)挖掘商業(yè)案例分析及實(shí)現(xiàn)

1、1目錄目錄第一部分金融行業(yè)應(yīng)用......................................................................................51.前言..................................................................................................................

2、.......51.1客戶細(xì)分―使客戶收益最大化的同時(shí)最大程度降低風(fēng)險(xiǎn)...................51.2客戶流失―挽留有價(jià)值的客戶...............................................................61.3交叉銷售..............................................................................

3、.....................61.4欺詐監(jiān)測(cè)...................................................................................................61.5開(kāi)發(fā)新客戶...................................................................................

4、............71.6降低索賠...................................................................................................71.7信用風(fēng)險(xiǎn)分析...........................................................................................

5、72.客戶流失..........................................................................................................82.1客戶流失需要解決的問(wèn)題.......................................................................82.2客戶流失的類型..........

6、.............................................................................92.3如何進(jìn)行客戶流失分析？.......................................................................92.4客戶流失應(yīng)用案例.............................................

7、....................................113.客戶細(xì)分...............................................................................................................213.1信用風(fēng)險(xiǎn)分析......................................................

8、...................................213.2客戶細(xì)分的概念.....................................................................................213.3客戶細(xì)分模型.............................................................................

9、............223.4客戶細(xì)分模型的基本流程.....................................................................233.5細(xì)分方法介紹.........................................................................................253.6客戶細(xì)分實(shí)例............

10、.............................................................................254.營(yíng)銷響應(yīng)...............................................................................................................304.1什么是營(yíng)銷響應(yīng)？...........

11、......................................................................304.2如何提高營(yíng)銷響應(yīng)率？.........................................................................304.3營(yíng)銷響應(yīng)應(yīng)用案例.................................................

12、................................325.信用評(píng)分...............................................................................................................385.1信用評(píng)分背景..........................................................

13、...............................385.2信用評(píng)分的概念.....................................................................................395.3信用評(píng)分的方法................................................................................

14、.....395.4信用評(píng)分應(yīng)用案例.................................................................................426.客戶滿意度研究...................................................................................................506.1為什么要進(jìn)行

15、客戶滿意度研究？.........................................................506.2滿意度研究的目標(biāo)和內(nèi)容.....................................................................506.3滿意度研究方法..........................................................

16、...........................516.4結(jié)構(gòu)方程模型在客戶滿意度測(cè)評(píng)中的應(yīng)用.........................................546.5滿意度研究在金融行業(yè)中的應(yīng)用.........................................................557.CRISPDM簡(jiǎn)介........................................

17、...........................................................577.1數(shù)據(jù)理解.................................................................................................587.2數(shù)據(jù)準(zhǔn)備..............................................

18、...................................................587.3建立模型.................................................................................................587.4模型評(píng)估......................................................

19、...........................................5933.1客戶流失需要解決的問(wèn)題............................................................................803.2電信客戶流失的類型......................................................................

20、..............813.3如何進(jìn)行客戶流失分析？............................................................................813.4案例分析........................................................................................................8

21、33.5商業(yè)理解........................................................................................................833.6數(shù)據(jù)理解...................................................................................................

22、.....834.營(yíng)銷響應(yīng)........................................................................................................894.1為什么要進(jìn)行營(yíng)銷響應(yīng)分析？....................................................................894.2營(yíng)銷響應(yīng)........

23、................................................................................................894.3什么是營(yíng)銷響應(yīng)？........................................................................................904.4如何提高營(yíng)銷響應(yīng)率？........

24、........................................................................904.5案例分析........................................................................................................925.客戶細(xì)分...........................

25、.............................................................................985.1客戶細(xì)分的背景............................................................................................985.2客戶細(xì)分的概念...........................

26、.................................................................985.3客戶細(xì)分模型................................................................................................995.4客戶細(xì)分模型的基本流程................................

27、..........................................1015.5細(xì)分方法介紹..............................................................................................1025.6客戶細(xì)分實(shí)例............................................................

28、..................................1026.客戶滿意度..................................................................................................1066.1結(jié)構(gòu)方程模型用于客戶滿意度測(cè)評(píng)中的應(yīng)用..........................................1066.2滿意度研究

29、在金融行業(yè)中的應(yīng)用..............................................................1076.3研究目標(biāo)......................................................................................................1076.4研究過(guò)程...........................

30、...........................................................................1086.5滿意度研究的結(jié)果分析..............................................................................1086.6結(jié)論...........................................

31、...................................................................1096.7客戶總體滿意度..........................................................................................1096.8各品牌主要商業(yè)過(guò)程滿意度及服務(wù)改進(jìn)策略.........................

32、.................1096.9各品牌主要商業(yè)過(guò)程的具體滿意度及改進(jìn)策略......................................1107.忠誠(chéng)度..........................................................................................................1127.1忠誠(chéng)度水平與性質(zhì)...........

33、...........................................................................1127.2離網(wǎng)與蠶食風(fēng)險(xiǎn)..........................................................................................1147.3提升策略................................

34、......................................................................1158.CRISPDM簡(jiǎn)介.............................................................................................1168.1數(shù)據(jù)挖掘經(jīng)驗(yàn)談..............................

35、............................................................1188.2數(shù)據(jù)挖掘部署策略......................................................................................1199.成功案例...................................................

36、...................................................1249.1國(guó)外成功案例..............................................................................................1249.1.1SouthwesternBell（西南貝爾）.................................

37、...............................1249.1.2CallCounter..................................................................................................1249.1.3RuralCellularCpatio.............................................

38、................................1279.1.4英國(guó)電信公司..............................................................................................1289.2國(guó)內(nèi)成功案例....................................................................