《企業(yè)文化》問答題答案

1、BuildingindustryopensupnewwldofentrepreneurialstruggletobuildathreeprovincesofregionalcentralcitiesintheCommunistxcountiesthesixplenarysessionmemberscomrades:todayIwascommissionedbytheCountypartyCommitteeStingCommitteere

2、ptstotheGeneralAssembly.Considerationofallmembersalternatescomradesattendingadvice.AthisyearyilaiofwkrecalledthisyearyilaiinmunicipalofrightledXiaCountysolidarityledCountypeopletosciencedevelopmentviewsfguidetogoodactivi

3、tiesfmainlineaccdingto“acityfourmodernizationsthreeme“ofdevelopmentthoughtconcentratedpolyfcewkhardpoliticaleconomicculturesocialpartyofconstructionaremadehasnewprogressCountyrenderingoutwindfresharecareerprosperitysocia

4、lsettledpeoplemindintoofgoodsituation.(A)facilitatingtheconstructionoftheproject.Firmlyestablishthe“scratchprojectiseconomicgraspingdevelopmentprojectistohold“philosophytoextradinaryefftstopromotingtheconstructionofkeypr

5、ojects.Plot108keyprojectsftheyearwithatotalinvestmentof29.3billionyuanironplateJoshstonecementwasteheatpowergeneration13projectscompletedwshipof1.2milliontonsofpelletsHuaYu80000setsofgrparentchickenfarming47projectsunder

6、constructioncompletedinvestmentof3.95billionyuanannualplanof69.3%.ThefirsthalfoftheCountysgrossdomesticproductisexpectedtoreached8.5billionyuantotalrevenueof943millionYuan.(B)structuraladjustmentachievedremarkableresults

7、.Activelytransfmingthepatternofeconomicdevelopmentindustrialecologyagriculturalmodernizationindustrializationofservices.HighxCountyTinironcirculareconomydemonstrationareafurtherexpeconomicdevelopmentzoneJingDianrecycleec

8、onomyecologyindustryParkParkcirculareconomyrapideconomicdevelopment.Focusmeonthedialecticalrelationshipbetweendevelopmentenvironmentalprotectionenergysavingemissionreductionprojectsplayanimptantrole.Vigouslydevelopingagr

9、icultureecologicalagricultureagriculturemodernagriculturalclearingalongtheRiverPromenadebeginstotakeshape.KeytourismprojectsisgoingwellWAPalaceareawasnamed“toptenmostinfluentialculturalrelicsinHebeiprovincelscape“.Develo

10、pnewservicesserviceswithnewdevelopments.(C)urbanruralintegrationprocess.Promoting“threeyeardifference“campaignbattleoftwolargedemolitioncompleted32daysof530000squaremetersexceededtheannualTask7monthsinadvance.Generalbigb

11、uildingjiangjunroadbridgehighwaybridgesthegreenheartofthecityotherurbanconstructionprojectsfocusonbuildingnewcountrysidenewhousingmodelvillagesurbanruralareasimprove.HighwayopenedtotrafficLiuZhangQingLANhighspeedxCountys

12、ectioncompletedbytheendofAugust.Urbanruraldevelopmentwksteadilyinthepilotcountiestobuildpeaceneighbhoodofficesapproved“change“urbanruralcommunities(Center)immigrantcommunitiespilotprojectssuchasintegratedmanagementofurba

13、nruralsanitationinder.(D)maintainsocialharmonystability.Inthecaseoftightfinancialsituationcontinuetoincreasetheinputofpeoplehappypeoplebattle.Urbancentralheatingupgraderuralpowergridsruralreconstructionofshabbyhousingten

14、majprojectsbeingdeliveredhasbeenoverfulfilledahead.Strengtheningofsocialprogramscollegeentranceexaminationtorecdheightsnewruralinsurancecoveragerateofthecitysfirstlaunchedinnewruralcooperativemedicalcliniccodination...Pe

15、rfectParkcateringaccommodationeducationrecreationothertertiaryindustriessupptingimprovingsocializationservicelevelfindustriesbusinessescreateagoodenvironmentfdevelopment.3flexibleinvestmentenhancetheindustry.Construction

16、ofindustrialparksjustsetupaplatfmfthedevelopmentofonlyattractmeprojectsintothedistricttofmagglomerationadvantages.Ainnovationproject.TobepurposefultargetedinvestmentwillhaveabasisoftheCountysindustrialpackagedbundlesover

17、allpublicitypromotion.Initiativegoingpleasecomeincarryoutallroundmultilevelwiderangeofinvestmentactivities.TheTownshipindustrialprojectsinprincipletoputtotheWestindustrialparks.WhattownprojectisthattheoutputvalueoftheTow

18、nship.Secondwemustgraspthestardseditems.Fullaccountofextendtheindustrychaintheintegrationoffactsofproductionnotonlyefftstointroduceanumberofscientifictechnologicalcontenthighaddedvaluegrowthstrongdrivingfceoflargeproject

19、slargeenterprisesbutalsoondomesticfundedenterprisesinaccdancewiththedirectionofindustrialdevelopmentofsmallmediumprojectsprojectmansmallprojectoverwhelming.MeettheareaoftheCountysnewindustrialprojectscitybackintoruralent

20、erprisesinprincipleallstationedinindustrialparks.Meanwhilestrictcontrolofexcesscapacityhighenergyconsumptionhighemissionenterprisestoenter.Thirdlyincreasedincentivesontheproject.InvestmentofthewholesocietytheTownshipCoun

21、tyunitsgooutdraftproject.Toestablishinvestmentincentivesfsuccessfulintroductionofsignificantprojectgivesawardstounitsindividualstheintroductionoftaxftheimplementationoftheprojecttointroduceganizationintorewards.4preferen

22、tialpoliciessecurityindustries.IntermsofprojectexaminationapprovalbyareaAdministrativeCommitteeinconjunctionwiththedevelopmentplanninglindustrycommercequalitycontrolotherdepartments“onestopreceptiononestopservice“thesimp

23、lifiedproceduresthetimelimitiginally.InthemanagementofEIAinaccdancewiththe《企業(yè)文化企業(yè)文化》課程總復習內(nèi)容課程總復習內(nèi)容（參考答案）（半開卷考試）二、理論運用題范圍：二、理論運用題范圍：1、企業(yè)文化理論的核心是什么？、企業(yè)文化理論的核心是什么？（例：分析說明其在實際中是如何具體運用的）P32答：企業(yè)文化理論的核心是以人為中心，尊重人，信任人，把人放在企業(yè)管理的主

24、體地位上，強調(diào)文化認同和群體意識的作用，反對單純的強調(diào)管理，注重在吸取傳統(tǒng)文化界精華和先進管理思想的基礎上，為企業(yè)建立明確的價值體系和行為規(guī)范，以此實現(xiàn)企業(yè)目標和個人目標的有機結合，實現(xiàn)企業(yè)內(nèi)部物質(zhì)、精神、制度的最佳結合動態(tài)平衡。（例如，公司（企業(yè)）通過環(huán)境布局布置、形成和執(zhí)行制度、開展系列活動等都是具體的運用，其中必然反映企業(yè)文化理論的核心內(nèi)容。）2、企業(yè)文化體系包括哪些內(nèi)容？各部分內(nèi)容所處的地位是什么？、企業(yè)文化體系包括哪些內(nèi)容？各

25、部分內(nèi)容所處的地位是什么？P3536企業(yè)文化體系包括四部分內(nèi)容：（1）企業(yè)整體價值觀念。企業(yè)整體價值觀念。它是指企業(yè)的基本信仰、追求和經(jīng)營管理的基本理念。主要解決辦企業(yè)是為了什么？企業(yè)追求什么樣的目標？企業(yè)倡導什么、反對什么？企業(yè)的經(jīng)營指導思想是什么？（2）企業(yè)精神。企業(yè)精神。它是企業(yè)規(guī)范化和信念化了的意識的表現(xiàn)，反映企業(yè)經(jīng)營管理中積極的主導意識，它與企業(yè)整體價值觀念是緊密相連的。（3）企業(yè)倫理道德規(guī)范。企業(yè)倫理道德規(guī)范。它是調(diào)整企業(yè)人

26、與人之間關系的行為規(guī)范的總和。它以公眾輿論、規(guī)章制度等形式表現(xiàn)出來，并對規(guī)范員工的個體行為，協(xié)調(diào)全體職工的行動，保證個人目標同企業(yè)目標的一致性起著教育、引導和制約的作用。（4）企業(yè)風貌與形象。企業(yè)風貌與形象。是企業(yè)從事生產(chǎn)經(jīng)營活動和管理活動所表現(xiàn)出來的外部行為特征、視覺特征以及企業(yè)風格、風氣、傳統(tǒng)、習慣等，表現(xiàn)為企業(yè)在社會上的知名度、美譽度、忠誠度的大小和企業(yè)內(nèi)部精神面貌的好壞。取決于企業(yè)整體價值觀念和企業(yè)倫理道德規(guī)范。企業(yè)文化構成體系

27、的四個部分在企業(yè)文化整體中所處的地位分別是：企業(yè)風貌與形象處于企業(yè)文化結構的表層，它體現(xiàn)了企業(yè)文化的整體風格與品位，也以一種特有的氛圍對組織成員起著影響、感染、教化和引導作用；企業(yè)倫理道德規(guī)范處于企業(yè)文化結構的中層，它直接把深層文化轉(zhuǎn)化成一種成文或不成文的規(guī)則，對組織成員的言行起著引導和制約作用；企業(yè)整體價值觀念和企業(yè)精神處于企業(yè)文化結構的深層，它是企業(yè)文化的核心，決定著整個企業(yè)文化的方向、本質(zhì)、層次。6、企業(yè)文化的沖突與企業(yè)文化的選擇

28、二者之間的關系。、企業(yè)文化的沖突與企業(yè)文化的選擇二者之間的關系。P105110（例如，請結合“國美并購永樂“材料，分析說明企業(yè)文化與企業(yè)的沖突表現(xiàn)）答：企業(yè)文化沖突指企業(yè)文化發(fā)展過程中不同特質(zhì)文化在相互接觸、交流時所產(chǎn)生的撞擊、對抗和競爭。企業(yè)文化沖突產(chǎn)生的原因主要是：由不同類型、不同模式、不同行業(yè)、不同區(qū)域、不同歷史階段的企業(yè)文化的不同特質(zhì)所構成的基本價值觀之間的過分懸殊造成的。企業(yè)文化沖突的表現(xiàn)形式：1、企業(yè)主文化與亞文化的沖突。關

29、于企業(yè)文化內(nèi)部正統(tǒng)與異端、新與舊之間的沖突與對立，大致有幾種情況：（1）企業(yè)主文化已變成病態(tài)文化，它或者是由于以往企業(yè)的主要領導者的固執(zhí)己見、剛愎自用，或者是由于企業(yè)文化環(huán)境系統(tǒng)發(fā)生變化所造成的；（2）企業(yè)主文化已達到健全的、優(yōu)秀的、高度成熟狀態(tài)，不過這種文化已經(jīng)經(jīng)過了企業(yè)文化成長的幾個階段，正在慢慢地失去文化上的優(yōu)勢；（3）企業(yè)主文化已經(jīng)演變成為過時的、陳舊的、衰敗的文化，企業(yè)亞文化在企業(yè)陷入嚴重危機的情況下仍舊沒有適當?shù)臋C會擊敗企業(yè)

30、主文化，因為企業(yè)整個大權仍舊掌握在舊有企業(yè)文化信奉者的手中。2、群體文化與個體文化的沖突。主要沖突情況有：（1）外來的文化個體在尚未熟悉企業(yè)文化、尚未被企業(yè)文化共同體認同時的文化沖突；BuildingindustryopensupnewwldofentrepreneurialstruggletobuildathreeprovincesofregionalcentralcitiesintheCommunistxcountiesthesix

31、plenarysessionmemberscomrades:todayIwascommissionedbytheCountypartyCommitteeStingCommitteereptstotheGeneralAssembly.Considerationofallmembersalternatescomradesattendingadvice.Athisyearyilaiofwkrecalledthisyearyilaiinmuni

32、cipalofrightledXiaCountysolidarityledCountypeopletosciencedevelopmentviewsfguidetogoodactivitiesfmainlineaccdingto“acityfourmodernizationsthreeme“ofdevelopmentthoughtconcentratedpolyfcewkhardpoliticaleconomicculturesocia

33、lpartyofconstructionaremadehasnewprogressCountyrenderingoutwindfresharecareerprosperitysocialsettledpeoplemindintoofgoodsituation.(A)facilitatingtheconstructionoftheproject.Firmlyestablishthe“scratchprojectiseconomicgras

34、pingdevelopmentprojectistohold“philosophytoextradinaryefftstopromotingtheconstructionofkeyprojects.Plot108keyprojectsftheyearwithatotalinvestmentof29.3billionyuanironplateJoshstonecementwasteheatpowergeneration13projects

35、completedwshipof1.2milliontonsofpelletsHuaYu80000setsofgrparentchickenfarming47projectsunderconstructioncompletedinvestmentof3.95billionyuanannualplanof69.3%.ThefirsthalfoftheCountysgrossdomesticproductisexpectedtoreache

36、d8.5billionyuantotalrevenueof943millionYuan.(B)structuraladjustmentachievedremarkableresults.Activelytransfmingthepatternofeconomicdevelopmentindustrialecologyagriculturalmodernizationindustrializationofservices.HighxCou

37、ntyTinironcirculareconomydemonstrationareafurtherexpeconomicdevelopmentzoneJingDianrecycleeconomyecologyindustryParkParkcirculareconomyrapideconomicdevelopment.Focusmeonthedialecticalrelationshipbetweendevelopmentenviron

38、mentalprotectionenergysavingemissionreductionprojectsplayanimptantrole.VigouslydevelopingagricultureecologicalagricultureagriculturemodernagriculturalclearingalongtheRiverPromenadebeginstotakeshape.Keytourismprojectsisgo

39、ingwellWAPalaceareawasnamed“toptenmostinfluentialculturalrelicsinHebeiprovincelscape“.Developnewservicesserviceswithnewdevelopments.(C)urbanruralintegrationprocess.Promoting“threeyeardifference“campaignbattleoftwolargede

40、molitioncompleted32daysof530000squaremetersexceededtheannualTask7monthsinadvance.Generalbigbuildingjiangjunroadbridgehighwaybridgesthegreenheartofthecityotherurbanconstructionprojectsfocusonbuildingnewcountrysidenewhousi

41、ngmodelvillagesurbanruralareasimprove.HighwayopenedtotrafficLiuZhangQingLANhighspeedxCountysectioncompletedbytheendofAugust.Urbanruraldevelopmentwksteadilyinthepilotcountiestobuildpeaceneighbhoodofficesapproved“change“ur

42、banruralcommunities(Center)immigrantcommunitiespilotprojectssuchasintegratedmanagementofurbanruralsanitationinder.(D)maintainsocialharmonystability.Inthecaseoftightfinancialsituationcontinuetoincreasetheinputofpeoplehapp

43、ypeoplebattle.Urbancentralheatingupgraderuralpowergridsruralreconstructionofshabbyhousingtenmajprojectsbeingdeliveredhasbeenoverfulfilledahead.Strengtheningofsocialprogramscollegeentranceexaminationtorecdheightsnewrurali

44、nsurancecoveragerateofthecitysfirstlaunchedinnewruralcooperativemedicalcliniccodination...PerfectParkcateringaccommodationeducationrecreationothertertiaryindustriessupptingimprovingsocializationservicelevelfindustriesbus

45、inessescreateagoodenvironmentfdevelopment.3flexibleinvestmentenhancetheindustry.Constructionofindustrialparksjustsetupaplatfmfthedevelopmentofonlyattractmeprojectsintothedistricttofmagglomerationadvantages.Ainnovationpro

46、ject.TobepurposefultargetedinvestmentwillhaveabasisoftheCountysindustrialpackagedbundlesoverallpublicitypromotion.Initiativegoingpleasecomeincarryoutallroundmultilevelwiderangeofinvestmentactivities.TheTownshipindustrial

47、projectsinprincipletoputtotheWestindustrialparks.WhattownprojectisthattheoutputvalueoftheTownship.Secondwemustgraspthestardseditems.Fullaccountofextendtheindustrychaintheintegrationoffactsofproductionnotonlyefftstointrod

48、uceanumberofscientifictechnologicalcontenthighaddedvaluegrowthstrongdrivingfceoflargeprojectslargeenterprisesbutalsoondomesticfundedenterprisesinaccdancewiththedirectionofindustrialdevelopmentofsmallmediumprojectsproject

49、mansmallprojectoverwhelming.MeettheareaoftheCountysnewindustrialprojectscitybackintoruralenterprisesinprincipleallstationedinindustrialparks.Meanwhilestrictcontrolofexcesscapacityhighenergyconsumptionhighemissionenterpri

50、sestoenter.Thirdlyincreasedincentivesontheproject.InvestmentofthewholesocietytheTownshipCountyunitsgooutdraftproject.Toestablishinvestmentincentivesfsuccessfulintroductionofsignificantprojectgivesawardstounitsindividuals

51、theintroductionoftaxftheimplementationoftheprojecttointroduceganizationintorewards.4preferentialpoliciessecurityindustries.IntermsofprojectexaminationapprovalbyareaAdministrativeCommitteeinconjunctionwiththedevelopmentpl

52、anninglindustrycommercequalitycontrolotherdepartments“onestopreceptiononestopservice“thesimplifiedproceduresthetimelimitiginally.InthemanagementofEIAinaccdancewiththe3這種精神突出表現(xiàn)在以下三個方面：（1）注重建立靈活多樣、講求實效的組織機構和制度；（2）重視研究開發(fā)和引進

53、國外先進技術；（3）重視制定著眼于世界市場的企業(yè)戰(zhàn)略。2、重視員工的“參與管理“歐洲許多國家的政府用法律形式規(guī)定了員工在企業(yè)中應該發(fā)揮的作用。8、企業(yè)文化與企業(yè)管理的關系如何？、企業(yè)文化與企業(yè)管理的關系如何？P183184答：企業(yè)文化與企業(yè)管理兩者關系可概括為以下幾點：（1）管理是一種文化；（2）文化是管理的母體；（3）文化制約和影響著管理和管理的實踐模式；（4）任何一國的企業(yè)管理總是與本國的文化特色相結合。1010、企業(yè)形象識別系統(tǒng)有

54、哪些構成要素？談談你對該系統(tǒng)的理解。、企業(yè)形象識別系統(tǒng)有哪些構成要素？談談你對該系統(tǒng)的理解。P237答：企業(yè)形象既是文化的具體體現(xiàn)，也是非常寶貴的無形資產(chǎn)。企業(yè)形象需要設計，設計過程是一個完整的系統(tǒng)性活動，是一種新文化的營造過程。實踐證明：企業(yè)形象設計是提高企業(yè)經(jīng)營管理水平的有效戰(zhàn)略，得到國際企業(yè)界的普遍重視。該系統(tǒng)的構成要素是：理念識別系統(tǒng)（MI）、行為識別系統(tǒng)（BI）、視覺識別系統(tǒng)（VI）。企業(yè)形象識別它把企業(yè)及產(chǎn)品形象中的個性和特

55、色有效地傳達給一切可接受信息的消費者。使其對企業(yè)及產(chǎn)品，產(chǎn)生的統(tǒng)一的認同感和價值觀。從而達到促銷的目的。其內(nèi)容是理念識別系統(tǒng)。行為識別系統(tǒng)、視覺識別系統(tǒng)上三個部分組成，三者相互獨立又相互作用。形成一個有機整體。帶動企業(yè)經(jīng)營發(fā)展。塑造一個完整，統(tǒng)一穩(wěn)定的企業(yè)形象。三、案例分析范圍：三、案例分析范圍：案例分析１案例分析１.成敗蕭何：賭場文化毀了安然成敗蕭何：賭場文化毀了安然通常人們認為企業(yè)之間的競爭就是產(chǎn)品競爭、質(zhì)量競爭、服務競爭和技術競爭

56、，但實質(zhì)上是企業(yè)文化的競爭，因為競爭的具體參與者、組織者都是企業(yè)人，而企業(yè)競爭力的背后有一種文化力在支撐著，可以說企業(yè)文化左右著企業(yè)的沉浮。這一看法可以從美國企業(yè)文化的案例中得到實證。一、背景介紹一、背景介紹通過合并，肯尼斯萊1985年創(chuàng)建安然公司（Enron）。十多年時間里，安然迅速發(fā)展成美國能源業(yè)的巨頭，一度成為世界上最大的天然氣交易商和最大的電力交易商，鼎盛時期其年收入達1000億美元，雇用2萬多員工，其業(yè)務遍布歐洲、亞洲和世界其