中國制造業(yè)海外市場進入模式的選擇研究.pdf

1、河北工業(yè)大學(xué)碩士學(xué)位論文中國制造業(yè)海外市場進入模式的選擇研究姓名：太曉華申請學(xué)位級別：碩士專業(yè)：國際貿(mào)易學(xué)指導(dǎo)教師：郭繼鳴20100301中國制造業(yè)海外市場進入模式的選擇研究 ii RESEARCH ON THE INTERNATIONAL MARKET ENTRY MODE OF MANUFACTURING ENTERPRISE OF CHINA ABSTRACT With the rapid developm

2、ent of our country's economy, our country's enterprises are facing intense competition. Under the severe circumstances, our country's manufacturing enterprises must move to the internati

3、onal market, conduct cross- border operations, establish its own multinational corporations, by which we can obtain rich resource, a mass of capital and advanced experience, improve advantage step

4、 by step. But the first problem of international path is that: by which mode to enter the international market. The paper is also based on a comprehensive consideration of the current situat

5、ion of Chinese manufacturing enterprises and its distinct characteristics. By studying the internal and external factors which have crucial impact on international entry mode, bring up a comprehensive mode of

6、 influential factors, at the same time, draw up an investigation questionnaire according to it. Through the survey of 152 manufacturing enterprises, obtain the grade of internal factors (technique abilit

7、y, marketing ability, financial capacity and tactic capacity) and objective nation’s location factors (government policy, market barrier, market condition, income level and geography and cultural c

8、haracter) which are evaluated by enterprises organizers. Through testing the credibility and validity of the variable target, set up a binomial logic regression model to inspect the assumption.

9、The results of the empirical study including the following: if the enterprises have good technique ability, marketing ability, tactic capacity and government policy, they will intend to choose d

10、irect investment; the high price level will stimulate Chinese enterprises choose export; financial capacity, market condition, market barrier, geography and cultural character have no impact on th

11、e decision of international market entry mode. At last, the paper brings forword some advice, by which the government and company can make decisions in future. KEY WORDS: international market e