恒大全國項(xiàng)目銷售執(zhí)行管理手冊(84)頁

1、房資網(wǎng)房資網(wǎng)房資網(wǎng)――全國最低價(jià)銷售最新版《房地產(chǎn)營銷策劃大全》房資網(wǎng)――全國最低價(jià)銷售最新版《房地產(chǎn)營銷策劃大全》聯(lián)系聯(lián)系QQQQ：15016883391501688339目錄綜述.................................................................................................................................

2、.............................................................................................................1111第一篇第一篇品牌價(jià)值品牌價(jià)值.............................................................................................

3、...............................................................................................................1212壹、壹、公司品牌公司品牌.............................................................................................

4、...................................................12一、恒大集團(tuán)品牌....................................................................................................................................12恒大地產(chǎn)集團(tuán)簡介.................

5、...................................................................................................................12恒大地產(chǎn)集團(tuán)發(fā)展歷程.............................................................................................

6、...............................13恒大地產(chǎn)集團(tuán)榮譽(yù)....................................................................................................................................14恒大地產(chǎn)集團(tuán)品牌傳播...................................

7、.........................................................................................14二、易居中國品牌.........................................................................................................................

8、...........15易居中國簡介............................................................................................................................................15定義易居中國.....................................................

9、...................................................................................15背景易居中國.................................................................................................................................

10、.......15版圖易居中國........................................................................................................................................17貳、貳、企業(yè)理念企業(yè)理念.......................................................

11、.........................................................................................17一、恒大集團(tuán)企業(yè)理念.......................................................................................................................

12、.....17二、易居中國企業(yè)理念............................................................................................................................17參、參、愿景目標(biāo)愿景目標(biāo).................................................................

13、...............................................................................18一、恒大集團(tuán)愿景目標(biāo)............................................................................................................................18二、易

14、居中國愿景目標(biāo)............................................................................................................................18第二篇第二篇團(tuán)隊(duì)要求團(tuán)隊(duì)要求.........................................................................

15、...................................................................................................................................1919壹、壹、組織架構(gòu)組織架構(gòu).........................................................................

16、.......................................................................19一、恒大易居大客戶部的銷售管理職能..............................................................................................201.工作目標(biāo)：...........................

17、.............................................................................................................202.工作內(nèi)容：......................................................................................................

18、..................................20房資網(wǎng)房資網(wǎng)房資網(wǎng)――全國最低價(jià)銷售最新版《房地產(chǎn)營銷策劃大全》房資網(wǎng)――全國最低價(jià)銷售最新版《房地產(chǎn)營銷策劃大全》聯(lián)系聯(lián)系QQQQ：15016883391501688339伍、伍、形象禮儀形象禮儀.....................................................................................

19、...........................................................29一、儀容儀表............................................................................................................................................301.著裝標(biāo)準(zhǔn).....

20、.......................................................................................................................................302.儀容儀表要求...........................................................................

21、.........................................................30二、禮儀修養(yǎng)............................................................................................................................................311.個(gè)人禮儀.......

22、.....................................................................................................................................312.商務(wù)禮儀...............................................................................

23、.............................................................31陸、陸、服務(wù)規(guī)范服務(wù)規(guī)范................................................................................................................................................3

24、2一、營業(yè)前................................................................................................................................................32二、營業(yè)中...............................................................

25、.................................................................................33?電話接聽電話接聽................................................................................................................................

26、............33?客戶接待客戶接待............................................................................................................................................33?項(xiàng)目介紹、模型講解和樣板房、工地帶看項(xiàng)目介紹、模型講解和樣板房、工地帶看..................

27、..................................................................34?服務(wù)提供服務(wù)提供............................................................................................................................................34?

28、客戶跟蹤客戶跟蹤............................................................................................................................................35三、營業(yè)后.................................................................

29、...............................................................................35四、禁止事項(xiàng).....................................................................................................................................

30、.......36第三篇第三篇案場環(huán)境案場環(huán)境.....................................................................................................................................................................................................

31、.......3838壹硬件要求硬件要求.....................................................................................................................................................38貳、軟件要求貳、軟件要求.....................................

32、................................................................................................................38叁、環(huán)境要求叁、環(huán)境要求..............................................................................................

33、.......................................................39第四篇第四篇管理制度管理制度.....................................................................................................................................................

34、.......................................................4040壹、培訓(xùn)制度壹、培訓(xùn)制度.....................................................................................................................................................

35、40一、培訓(xùn)目的............................................................................................................................................40二、培訓(xùn)對象................................................................