校園禮品店創(chuàng)業(yè)計劃書

1、江西理工大學(xué)第四屆“挑戰(zhàn)杯”創(chuàng)業(yè)計劃大賽520校園禮品店創(chuàng)業(yè)計劃書目錄第一章摘要..................................................................................................................3第二章店面簡介..........................................................

2、............................................4一、宗旨：........................................................................................................4二、店面介紹...........................................................

3、.........................................4三、管理者及其組織........................................................................................4四、主要產(chǎn)品和業(yè)務(wù)范圍：....................................................................

4、........5五、技術(shù)支持和外部支持................................................................................6六、場地和設(shè)施................................................................................................6七、風(fēng)險：..........

5、..............................................................................................7第三章網(wǎng)店的申請與建立............................................................................................7一、選擇開店平臺.............

6、...............................................................................7二、申請開設(shè)店鋪............................................................................................8三、進貨...................................

7、.........................................................................8四、登錄產(chǎn)品....................................................................................................8五、營銷推廣.................................

8、...................................................................9六、售中服務(wù)..................................................................................................10七、交易..........................................

9、..................................................................9八、評價或投訴..............................................................................................10第四章市場分析...........................................

10、...............................................................10一、市場介紹..................................................................................................10二、目標(biāo)市場：..........................................

11、....................................................11三、顧客的購買標(biāo)準(zhǔn)......................................................................................11四、營銷策略與市場聯(lián)絡(luò)：.........................................................

12、.................11五、市場滲透和銷售量..................................................................................14第五章競爭性分析與產(chǎn)品服務(wù)..................................................................................15一、競爭者.....

13、.................................................................................................15二、競爭策略或消除壁壘.............................................................................15三、售后服務(wù).........................

14、.........................................................................15第六章財務(wù)計劃與市場前景......................................................................................17預(yù)測現(xiàn)金流量.......................................

15、.........................................................17預(yù)測利潤以及利潤分配表............................................................................17預(yù)測資產(chǎn)負債表.................................................................

16、...........................17一、“520”禮品店首期資金投入..................................................................18二、2010年利潤及利潤分配預(yù)算.................................................................19三、2011年利潤及利潤分配預(yù)算........

17、.........................................................20附錄：............................................................................................................................21結(jié)束語.............................