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1、1,龜 兔 賽 跑 另 一 章,作者:龜毛的烏龜校稿:有三棟房子的兔子排版:有孫子的母雞,2002/12/20,2,Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started
2、 off the race.從前,有一隻烏龜和一隻兔子在互相爭(zhēng)辯誰(shuí)跑得快。他們決定來(lái)一場(chǎng)比賽分高下,選定了路線,就此起跑。,2002/12/20,3,The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for
3、some time and relax before continuing the race.兔子帶頭衝出,奔馳了一陣子,眼看它已遙遙領(lǐng)先烏龜,心想,它可以在樹下坐一會(huì)兒,放鬆一下,然後再繼續(xù)比賽。,2002/12/20,4,He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the r
4、ace, emerging as the undisputed champ.兔子很快地在樹下就睡著了,而一路上笨手笨腳走來(lái)的烏龜則超越過(guò)它,不一會(huì)兒完成比賽,成為貨真價(jià)實(shí)的冠軍。,2002/12/20,5,The hare woke up and realised that he'd lost the race. The moral of the story is that slow and steady wins the
5、 race.等兔子一覺醒來(lái),才發(fā)覺它輸了。這個(gè)故事給我們的啟示是:緩慢且持續(xù)的人會(huì)贏得比賽。,2002/12/20,6,This is the version of the story that we've all grown up with.這是從小伴隨我們長(zhǎng)大的龜兔賽跑故事的版本。,2002/12/20,7,But then recently, someone told me a more interestin
6、g version of this story. It continues.但最近有人告訴了我一個(gè)更有趣的版本。故事這麼連續(xù)下去。,2002/12/20,8,The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that he'd lost the r
7、ace only because he had been overconfident, careless and lax. 兔子當(dāng)然因輸了比賽而倍感失望,為此他做了些缺失預(yù)防工作(根本原因解析)。它很清楚,失敗是因它太有信心,大意,以及散漫。,2002/12/20,9,If he had not taken things for granted, there's no way the tortoise could have
8、beaten him. So he challenged the tortoise to another race. The tortoise agreed.如果它不要自認(rèn)一切都是理所當(dāng)然的,烏龜是不可能打敗它的。因此,它單挑烏龜再來(lái)另一場(chǎng)比賽,而烏龜也同意。,2002/12/20,10,This time, the hare went all out and ran without stopping from start to f
9、inish. He won by several miles.這次,兔子全力以赴,從頭到尾,一口氣跑完,領(lǐng)先烏龜好幾公里。,2002/12/20,11,The moral of the story? Fast and consistent will always beat the slow and steady. 這故事的有什麼啟示?動(dòng)作快且前後一致的人將可勝過(guò)緩慢且持續(xù)的人。,2002/12/20,12,If you ha
10、ve two people in your organisation, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the s
11、low, methodical chap.如果在你的工作單位有兩個(gè)人,一個(gè)緩慢,按部就班,且可靠,另一個(gè)則是動(dòng)作快,且辦事還算牢靠,那麼動(dòng)作快且牢靠的人會(huì)在組織中一直往上爬,陞遷的速度比那緩慢且按部就班辦事的人快。,2002/12/20,13,It's good to be slow and steady; but it's better to be fast and reliable.緩慢且持續(xù)固然很好,但動(dòng)
12、作快且牢靠則更勝一籌。,2002/12/20,14,But the story doesn't end here. The tortoise did some thinking this time, and realised that there's no way he can beat the hare in a race the way it was currently formatted. 這故事還沒完沒了。這
13、下輪到烏龜要好好檢討,它很清楚,照目前的比賽方法,它不可能擊敗兔子。,2002/12/20,15,He thought for a while, and then challenged the hare to another race, but on a slightly different route.它想了一會(huì)兒,然後單挑兔子再來(lái)另一場(chǎng)比賽,但是是在另一條稍許不同的路線上。,2002/12/20,16,The hare agr
14、eed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. 兔子同意,然後兩者同時(shí)出發(fā)。為了確保自己立下的承諾-從頭到尾要一直快速前進(jìn),兔子飛馳而出,極速奔跑,直到碰到一條寬闊
15、的河流。,2002/12/20,17,The finishing line was a couple of kilometers on the other side of the river.而比賽的終點(diǎn)就在幾公里外的河對(duì)面。,2002/12/20,18,The hare sat there wondering what to do. In the meantime the tortoise trundled along, go
16、t into the river, swam to the opposite bank, continued walking and finished the race.兔子呆坐在那裡,一時(shí)不知怎麼辦。這時(shí)候,烏龜卻一路跚跚而來(lái),撩入河裡,游到對(duì)岸,繼續(xù)爬行,完成比賽。,2002/12/20,19,The moral of the story? First identify your core competency and then
17、 change the playing field to suit your core competency.這故事的有什麼啟示?首先,辨識(shí)出你的核心競(jìng)爭(zhēng)力,然後改變遊戲場(chǎng)所以適應(yīng)(發(fā)揮)你的核心競(jìng)爭(zhēng)力。,2002/12/20,20,In an organisation, if you are a good speaker, make sure you create opportunities to give presentatio
18、ns that enable the senior management to notice you.在你的工作單位,如果你是一個(gè)能言善道的人,一定要想法創(chuàng)造機(jī)會(huì),好好表現(xiàn)自己,以便讓層峰注意到你。,2002/12/20,21,If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs
19、. Working to your strengths will not only get you noticed but will also create opportunities for growth and advancement.如果你的優(yōu)勢(shì)是從事分析工作,那麼你一定要做一些研究,寫一個(gè)報(bào)告,然後呈送上樓。依著自己的優(yōu)勢(shì)(專長(zhǎng))來(lái)工作,不僅會(huì)讓上頭的人注意到你,也會(huì)創(chuàng)造成長(zhǎng)和進(jìn)步的機(jī)會(huì)。,2002/12/20,22,The
20、story still hasn't ended.故事還沒結(jié)束。,2002/12/20,23,The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run mu
21、ch better.這下子,兔子和烏龜成了惺惺相惜的好朋友。它們一起檢討,兩個(gè)都很清楚,在上一次的比賽中,它們可以表現(xiàn)得更好。,2002/12/20,24,So they decided to do the last race again, but to run as a team this time.所以,他們決定再賽一場(chǎng),但這次是同隊(duì)合作。,2002/12/20,25,They started off, and this
22、 time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back. 它們一起出發(fā),這次可是兔子扛著烏龜,直到河邊。在那裡,烏龜接手,背著兔子過(guò)河。。,2002/12/20,26,On the opposite bank, the hare ag
23、ain carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they'd felt earlier.到了河對(duì)岸,兔子再次扛著烏龜,兩個(gè)一起抵達(dá)終點(diǎn)。比起前次,它們都感受到一種更大的成就感。,2002/12/20,27,The moral of
24、 the story? It's good to be individually brilliant and to have strong core competencies; but unless you're able to work in a team and harness each other's core competencies, you'll always perform below pa
25、r because there will always be situations at which you'll do poorly and someone else does well.,2002/12/20,28,這故事的有什麼啟示?個(gè)人表現(xiàn)優(yōu)異與擁有堅(jiān)強(qiáng)的核心競(jìng)爭(zhēng)力固然不錯(cuò),但除非你能在一個(gè)團(tuán)隊(duì)內(nèi)(與別人)同心協(xié)力,並掌控彼此間的核心競(jìng)爭(zhēng)力,否則你的表現(xiàn)將永遠(yuǎn)在標(biāo)準(zhǔn)之下,因?yàn)榭傆幸恍顩r下,你是技不如人,而別人卻幹得蠻好
26、的。,2002/12/20,29,Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.團(tuán)隊(duì)合作主要就是有關(guān)情境(權(quán)變)領(lǐng)導(dǎo)這檔事,讓具備處理某一情境能力(核心競(jìng)爭(zhēng)力)的人當(dāng)家做主。,2002/12/20,30,There
27、 are more lessons to be learnt from this story.從這故事,我們可以學(xué)到更多,2002/12/20,31,Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure.
28、我們了解,在遭逢失敗後,兔子和烏龜都沒有就此放棄。兔子決定更拼,並且投入更多的努力。,2002/12/20,32,The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harde
29、r and put in more effort. 在盡了全力之後,烏龜則選擇改變策略。在人的一生中,當(dāng)失敗臨頭時(shí),有時(shí)我們需更加努力。,2002/12/20,33,Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both.有時(shí)則需改變策略,嘗試不同
30、的抉擇。有時(shí)候,兩者都要一起來(lái)。,2002/12/20,34,The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better.兔子和烏龜也學(xué)到了最關(guān)鍵的一課
31、。當(dāng)我們不再與競(jìng)爭(zhēng)對(duì)手較力,而開始逐鹿某一情境時(shí),我們會(huì)表現(xiàn)得更好。,2002/12/20,35,When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. 1980年代,當(dāng)古茲維塔接掌
32、可口可樂執(zhí)行長(zhǎng)時(shí),他面對(duì)的是百事可樂的激烈競(jìng)爭(zhēng),可口可樂的市場(chǎng)成長(zhǎng)正被它蠶食掉。,2002/12/20,36,His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time. 古茲維塔手下的那些管理者,把焦點(diǎn)全灌注在百事可樂身上,一心一意只想著一次增長(zhǎng)百分之零點(diǎn)一的市場(chǎng)佔(zhàn)有率。,2002/12/20,37,Go
33、izueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.古茲維塔決定停止與百事可樂的競(jìng)爭(zhēng),而改與百分之零點(diǎn)一的成長(zhǎng)此一情境角逐。,2002/12/20,38,He asked his executives what was the average fluid inta
34、ke of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他問起美國(guó)人一天的平均液態(tài)食品消耗量為多少?答案是十四盎斯。可口可樂在其中有多少?答案是兩盎斯。古茲維塔說(shuō),可口可樂需要在那
35、塊市場(chǎng)做大佔(zhàn)有率。,2002/12/20,39,The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking s
36、omething.我們的競(jìng)爭(zhēng)對(duì)象不是百事可樂,要是佔(zhàn)掉市場(chǎng)剩餘十二盎司的水、茶、咖啡、牛奶及果汁。當(dāng)大家想要喝一點(diǎn)什麼時(shí),應(yīng)該是去找可口可樂。,2002/12/20,40,To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up sinc
37、e.為達(dá)此目的,可口可樂在每一街頭擺上販賣機(jī),銷售量因此節(jié)節(jié)上升,百事可樂從此再也追趕不上。,2002/12/20,41,To sum up, the story of the hare and tortoise teaches us many things.Chief among them are that fast and consistent will always beat slow and steady; work to
38、 your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival.,2002/12/20,42,結(jié)論
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