電信行業(yè)大客戶關(guān)系管理系統(tǒng)的研究與實(shí)現(xiàn)

1、工程系列計(jì)算機(jī)網(wǎng)路專業(yè)參評(píng)論文論文名稱電信行業(yè)大客戶關(guān)系管理系統(tǒng)的研究與實(shí)現(xiàn)單位：姓名：現(xiàn)有技術(shù)職務(wù)：助理通信工程師擬評(píng)審技術(shù)職務(wù)：通信工程師II目錄引言................................................................................................................................1第一章電信行業(yè)組建大客戶關(guān)系

2、管理系統(tǒng)的重要性..............................................11.1經(jīng)營(yíng)戰(zhàn)略關(guān)系著企業(yè)未來(lái)的發(fā)展方向、發(fā)展道路和發(fā)展行動(dòng)。....................................11.2組織變革是戰(zhàn)略變革的保障...................................................................................

3、.............21.3大客戶關(guān)系管理系統(tǒng)重要性.................................................................................................2第二章CRM概述.....................................................................................

4、....................32.1CRM的定義.............................................................................................................................32.2CRM的特點(diǎn).......................................................

5、......................................................................3第三章客戶關(guān)系管理與商業(yè)智能..............................................................................43.1數(shù)據(jù)倉(cāng)庫(kù)概述...............................................

6、..........................................................................43.1.1數(shù)據(jù)倉(cāng)庫(kù)的定義及功能.................................................................................................43.1.2數(shù)據(jù)倉(cāng)庫(kù)在CRM中的應(yīng)用...............

7、..............................................................................53.2數(shù)據(jù)挖掘技術(shù)........................................................................................................................63.2.1數(shù)據(jù)挖掘的定

8、義.............................................................................................................63.2.2數(shù)據(jù)挖掘的模型.................................................................................................

9、............73.2.3數(shù)據(jù)挖掘在客戶關(guān)系管理中的應(yīng)用.............................................................................73.3客戶保持......................................................................................................

10、...........................8第四章電信行業(yè)客戶關(guān)系管理系統(tǒng)的設(shè)計(jì)..............................................................94.1組成系統(tǒng)的功能模塊...................................................................................................

11、..........94.1.1數(shù)據(jù)輸入.........................................................................................................................94.1.2信息查詢.....................................................................

12、....................................................94.1.3資料統(tǒng)計(jì).........................................................................................................................94.1.4系統(tǒng)維護(hù)...........................

13、..............................................................................................94.2實(shí)現(xiàn)技術(shù)......................................................................................................................

14、........104.3系統(tǒng)體系結(jié)構(gòu)......................................................................................................................104.4系統(tǒng)意義..........................................................................

15、.....................................................11結(jié)束語(yǔ)..........................................................................................................................12主要參考文獻(xiàn)................................