cmre公司基于顧客價值的市場營銷模式研究

1、⑧受。坐。墨；。煮盔；曼碩士學位論文題目旦嬰壘旦基王亟查儉堡盟市場營銷模式研究％^自生平二夙至西北工業(yè)大學耶A學位論文AbstractTheC^dRECompanyisanactiveDiaycrinChinasrealestateindustryNoticingtheboomingestatebusinessaCrOSStheeotmlzytheCompanyhasmatwedoutitsstrategicgoalsofdevelop

2、mentnationwideAsthecompetitionisincreasinglyten辯comparedtothemajorrivalssuch勰VankeandChinaOverseasPropeaytheCMI砸Companyisshowing玎N)f_edislldvontligcs，which111emainlyreflectedinthear哪ofcustolna“awarenesssatisfactionandloy

3、altyaswell嬲leadofcompetitivenessThesedisadvantages齜nowsnagstoimplementationofthenationalstrategy1KspaperbasedOilthetheoryofClISIOIIlCI“valuestudiestheexistingmarketingmod囂employedbytheCompanyand釃proposalforimprovementthe

4、reoi；withtheaimofhelpingtacklethedi伍eultiesandchallengesfingtheCompanyandservingimplementationofthestrategicgoalsTbispaperstartswithintroductionofthepresentbusinessstatusandnationalstrategiesoftheC1m砸Companyandthengivesa

5、nalysisofitsexist血gmarketmodes&majorprobl鋤stherewithwi血employmentofthePorter，3fivecompetitiveforcemodelSWOTandfinancialanalysistheauthorthengiws詛analysisofthem蝴industrialandinternalmarketingellVirOIllllelⅡ’discussestheCo

6、mplmy$visionabilityandll瞎OllrCeadvantageforimplementationofthestrategicgoalS，andpointsoutthedi鞠dw毗tag黟and陽sⅢefacingtheCompanywhichunderli幅thenecessityofimprovementoftheexistingmarketmodl篙establishmentofthecllStOlnervalue

7、basedmarketmodesandentlaneememofthecompetitivecompetenceInthethirdpart。theauthordiscussesaboutthetlleoryofcustoIIIeI“vahleandexemplifiestlaelearnwhyCllStomel“valueInt留nscompetitiveadv觚tageInthemeantime，theauflaorgivesana

8、lysisoftheapplicabilityoftheCUSItOIIleI“valueadvantagesaswellasthecustomervalueelementsanddieoilinwhichimprovementshouldhead11蝣authorgivesprolx毹designoftheoverallfiameworkand捌Em畫cmodeloftheCltlStolnelrvalueI瑚xlmarketmode

9、FinallyaccordingtDtt虻modelofslrategyofcustomel“valuebasedmarketmodetheauthorgivesmanyexamplestoillustratetheproposeds[itltegiesformltrketsegmentationevaluationofcustomervalueadvantage，customel“valueelements，8ridplopagati