《電子商務(wù)英語教程》-unit4[1]

1、Unit 4,Objective,8 Notes To Passage A,@ Activities On Passage A,@ Basic E-commerce Writing,& Related Reading,Unit 4,8 Notes To Passage B,@ Activities On Passage B,: Work online,,Unit 3,,,Objective: In this unit, you

2、 will learn: C What is B2B C Why B2B is so popular C What is B2C e-commerce C Basic E-commerce English Writing Focus: Identify the use of B2B . Nodus: The development of B2C,學 習 目 標,,,,1) Many organiza

3、tions have both B2B and B2C components, but it's not unusual for a company to specialize in B2B services or sales.,Passage A,,,雖然許多公司通常既采用B2B（企業(yè)對企業(yè)的電子商務(wù)）銷售方式又采用 B2C（企業(yè)對消費者的電子商務(wù)）銷售方式，但專門從事B2B服務(wù)或銷售的公司也是司空見慣的。,4注解：B2B=b

4、usiness to business；B2C=business to customer；本句是典型的并列句，but用以表示語氣的轉(zhuǎn)折，其結(jié)構(gòu)為簡單句＋等立連詞＋簡單句，常見的等立連詞有and, or, but等 ；動詞短語specialize in意為“主營, 專攻”，not unusual是雙否定，正所謂否定之否定，即為肯定，因此可譯為“很平常，不足為奇，司空見慣”等。,2) Instead of simply focusing o

5、n business-to-business sales, modern corporations are conducting other financial transactions online.,現(xiàn)代的公司會從事其他網(wǎng)上的商務(wù)交易，而不會只專門從事企業(yè)對企業(yè)的電子商務(wù)銷售。,4注解：instead of 引導(dǎo)的介賓短語充當狀語，相當于“in place of sth else”,意為“代替，而不是”；focus on 意為“集中

6、”；conduct ……transaction意為“從事……交易”。,3) Without a B2B component, the manufacturer would have lost out on a very lucrative sale.,4注解：從主句中的would have lost可以斷定這是表示與過去事實相反的虛擬條件句，因此介詞短語Without a B2B component是虛擬含蓄條件句，相當于“if it

7、had not had……”；動詞短語lose out on 意為“未能占上風或錯過機會”。,若不是廠商采取了B2B銷售方式，那不知會錯過多少有利可圖的銷售機會。,4) With the growth in electronic communications, B2B has taken on even more importance.,End,隨著電子通訊的發(fā)展，B2B已經(jīng)顯得更加重要。,4注解：動詞短語take on在此處是“開始顯

8、現(xiàn)；變得”的意思。 例如： His voice took on a sad tone. 他的聲音變得悲傷起來。,@ Activities On Passage A,,1) What are the complete forms of B2B and B2C?,4.3.1 Critical thinking,,,2) What are the vast majority of products and services

9、sold considered to be in nature?,3) Why do many companies provide B2B options alongside the B2C offerings at their websites and other outlets?,4) What form of B2B transaction is very common in the manufacturing world?,6)

10、 What functions do B2B communications have now?,5) Which has become more important with the growth in electronic communications?,@ Activities On Passage A,,4.3.2.1 Give the Chinese equivalents of the following words or e

11、xpressions:,4.3.2 Translation practice,1) business-to-business 2) business-to-customer3) sheer volume4) manufacturer's website catalog5) clothing stores6) lucrative sale 7) specialized product line or service8

12、) shaving cream in cans 9) plastic injection molding companies 10) pitch their particular designs,企業(yè)對企業(yè)的電子商務(wù),企業(yè)對消費者的電子商務(wù),劇增的銷量,廠商網(wǎng)站上的產(chǎn)品目錄,服裝店,有利可圖的銷售,專用生產(chǎn)線或服務(wù),罐裝的剃須膏,噴膠模具公司,為他們獨特的設(shè)計鋪路（為銷售開路）,,,,@ Activities On Passage

13、 A,,4.3.2.2 Give the English equivalents of the following words or expressions:,4.3.2 Translation practice,general public,manufacturing world,specific plastic nozzle,sales representatives,an individual customer,electroni

14、c communications,promote investment,trade stocks,target companies,form financial alliances,,,,1) 普通大眾2) 制造業(yè)3) 專門的塑膠噴嘴4) 銷售代表5) 個體顧客6) 電子通信7) 促進投資8) 股票交易9) 目標公司10)形成財經(jīng)聯(lián)盟,@ Activities On Passage A,,4.3.2.3 Senten

15、ce translation from English to Chinese:,4.3.2 Translation practice,1) B2B transactions primarily target companies and other wholesale buyers, while transactions targeting individuals are called B2C, or business-to-custom

16、er.,B2B交易的主要目標是企業(yè)或其他批發(fā)商，而針對個體顧客的交易則被稱之為B2C，即企業(yè)對消費者的電子商務(wù)。,2) This is why many companies provide B2B options alongside the B2C offerings at their websites and other outlets.,這就是為什么許多公司在其網(wǎng)站上以及其它場所中提供B2C交易模式的同時，還會提供B2B交易方式的原

17、因。,3) B2B sales are also generated by providing a specialized product line or service not available to the general public.,通過提供一種一般公眾所得不到的專用生產(chǎn)線或服務(wù)，也能產(chǎn)生B2B交易。,,,@ Activities On Passage A,,4.3.2 Translation practice,4) A c

18、ompany that produces shaving cream in cans, for example, may need a specific plastic nozzle.,例如，一家生產(chǎn)罐裝剃須膏的企業(yè)可能需要一種專用塑膠噴嘴。,5) Because the price of these transactions is far beyond the reach of most individuals, there is n

19、o equivalent business-to-customer option available.,由于這些交易的價格遠遠超出了大部分個體客戶的經(jīng)濟承受能力，所以等值的B2C商務(wù)模式中其實是不存在的。,,,@ Activities On Passage A,,4.3.2.4 Sentence translation from Chinese to English,4.3.2 Translation practice,1) B2B是為

20、時已久的稱為企業(yè)與企業(yè)的電子商務(wù)活動的銷售實踐活動在當代的一種速記法。（contemporary shorthand）,"B2B" is contemporary shorthand for a longtime sales practice called business-to-business.,2)個體顧客可能會光顧服裝生產(chǎn)廠家的網(wǎng)站目錄然后定購兩雙鞋子或一件毛衣。(website catalog),An in

21、dividual customer may visit a clothing manufacturer's website catalog and order two pairs of shoes or a sweater.,,,@ Activities On Passage A,,4.3.2 Translation practice,4)隨著電子通訊的發(fā)展，移動電話已經(jīng)顯得更加重要。(take on),With the gro

22、wth in electronic communications, mobile phones have taken on even more importance.,5)去年我們公司的交易高達數(shù)百萬美元。(run into),Last year, some company’s transactions ran into millions of dollars.,,,,End,3) B2B的銷售和服務(wù)普及的其中一個主要原因就是銷量的劇增

23、。(sheer volume),One of the major reasons for the popularity of B2B sales and services is the sheer volume.,,,What is B2C,1) While the term e-commerce refers to all online transactions, B2C stands for "business-to-co

24、nsumer" and applies to any business or organization that sells its products or services to consumers over the Internet for its own use.,Passage B,,,8 Notes To Passage B,如果說“e-commerce”這個術(shù)語是指所有的網(wǎng)上交易，那么“B2C”則是代表了“電子零售

25、商務(wù)”，它應(yīng)用于通過互聯(lián)網(wǎng)向顧客銷售自己的產(chǎn)品或提供各種服務(wù)的任何企業(yè)或公司。,4注解：本句中while引導(dǎo)的是一個讓步狀語從句，而非時間狀語從句，有“雖然；但是”之意，或表示前后內(nèi)容不同而形成的反差，多見于主句之后。例如： 。,While I understand what you say, I can't agree with you.雖然我理解你的意思，但我還是不同意。,You like tennis, while I&

26、#39;d rather read.你愛打網(wǎng)球，但我愛看書。,,,2) For a long time, however, companies have had a hard time making their websites dynamic and engaging enough for consumers to want to spend time on the site and actually spend their mon

27、ey there.,Passage B,,,8 Notes To Passage B,然而，長時間以來，很多公司歷盡千辛萬苦才使得他們的網(wǎng)站充滿活力和魅力，足以吸引消費者自愿花時間瀏覽他們的網(wǎng)站并樂意在上面進行名符其實地消費。,4注解：短語have a hard time doing sth 意為“在做什么事情上面有困難”；現(xiàn)在分詞短語making their websites dynamic and engaging enough f

28、or…中，dynamic and engaging是賓補，enough 是副詞，與后面的不定式for sb to do sth一起構(gòu)成狀語表程度，修飾賓補dynamic and engaging.,What is B2C,,,3) In short, although online commerce still represents less than six percent of all retail sales, its growt

29、h and future prospects show that it has finally become as established and mainstream as a trip to the local mall.,Passage B,,,8 Notes To Passage B,End,,簡而言之，盡管網(wǎng)上交易仍然只占整個零售額的不到百分之六的份額，但它的發(fā)展和未來的前景表明它終于得到了人們的認可，而且正如同人們時興逛當?shù)?/p>

30、商場一樣，成為了時下的消費主流。,4注解：although 引導(dǎo)一個讓步狀語從句；show的賓語是that 引導(dǎo)的賓語從句；in short =in a word=all in all,意為“簡而言之”；as……as……是原級比較，表示“和……一樣”。,What is B2C,,4.6.1 Tell whether the following statements are (T) or false (F),4.6 Acti

31、vities,@ Activities On Passage B,,,F,T,T,F,F,,4.6.2 Match the English on the right with Chinese on the left,4.6 Activities,@ Activities On Passage B,,,,,,,,,End,,,Brief Introduction of Writing E-mail,電子郵件寫作,,,@ Ba

32、sic E-commerce Writing,While email is the most rapidly growing communication tool for business use, learning to use and manage e-mail is a fundamental skill in today's technological and fast-paced world. One of the m

33、ost appealing features of e-mail is that it combines the best of the letter and the telephone, providing a form of "talk-writing." Electronic mail allows for the almost instantaneous transmission of a message

34、from one computer through a network to one or more other computers and is rapidly becoming one of the main forms of both professional and personal communication.4.7.1 Guidelines for Writing Effective E-mailWhen you w

35、rite, use principles of good writing. Pay attention to spelling, grammar, punctuation, and word usage. Your reader will form an opinion of you based upon the text you send.Include a short introduction indicating exactly

36、 to what you are responding, even if the original message is included.,,,If the e-mail is important, print it out and proofread it carefully before you send it.Try to keep messages short and direct. If you have longer d

37、ocuments, consider using attachments (附件). For shorter documents, a title page may be required, optional, or unnecessary, depending on the specific context and conventions in your field. To make your electronic mail mor

38、e personal, begin your message with the receiver’s first name and a comma (or colon) as you would when writing a letter. At the end of your message, type your name and your e-mail address. Sometimes we use abbreviations

39、 sparingly, much the same way you would use jargon. Here are a few abbreviations: 4 BTW By the way 4 CUL See you later 4 IMHO In my humble opinion 4 F2F Face to face 4 WYSIWYG What you see is what you get

40、4 ASAP: as soon as possible,,,@ Basic E-commerce Writing,Brief Introduction of Writing E-mail,電子郵件寫作,,,,,@ Basic E-commerce Writing,4 CU: See you (good-bye) 4 HTH: Hope this helps 4 TIA: Thanks in Advance,Here is what

41、the "compose" or new message screen looks like in Hotmail:,Brief Introduction of Writing E-mail,電子郵件寫作,,,,Here is a sample for composing a message:,,,@ Basic E-commerce Writing,Brief Introduction of Writing E-m

42、ail,電子郵件寫作,Write your message,,,4.7.2 A Sample of E-mail,,,@ Basic E-commerce Writing,Brief Introduction of Writing E-mail,電子郵件寫作,,,4.7.3 Writing PracticeWrite an e-mail message with the following information:,,,@ Bas

43、ic E-commerce Writing,非常高興收到貴方3月27日的電郵。我方對貴方寄來的資料很感興趣，期待將來能共同合作以促進發(fā)展?，F(xiàn)附上我方經(jīng)營的項目及產(chǎn)品目錄供貴方參考，期待早日答復(fù)。,End,,Dear Sir,We are very pleased to have received your e-mail of March 27, and interested in the information of your com

44、pany, we shall be pleased to enter into direct business relations with you.We enclose our products catalog to you in order to give you a general idea of the various kinds of items in our company.We are looking forward

45、to receiving your early response.,Brief Introduction of Writing E-mail,電子郵件寫作,,,Make Use of Email,Electronic mail, or Email, is one of the most important Internet services. Until the advent of the World-Wide Web, it was

46、also the most popular. It's also the most personal mainstream service: your Email reflects your own personality, so it's important to convey the correct impression in your electronic mail.,The Basic Technology Of

47、 E-commerce,,,& Related Reading,For many people, electronic mail is still a novel experience. Many people sign up for an email account, get some mail program like Eudora or one of the Microsoft mail programs, play ar

48、ound for a while, and then just forget about it, leaving mail to collect unanswered. Even big companies are offenders here.,In those cases where such people do send or answer mail, the quality of the message is frequentl

49、y poor. They often contain misspellings, irrelevant quotes, or poor layout (“formatting”).,Don't underestimate the effect of such a mail message. Your mail message is all that many people see of you, and if it's

50、poorly formatted, one line per paragraph, badly spelt, or full of errors, it will give people a poor impression of you. Email use is just now becoming mainstream, but many hackers have been using it for 20 years or more.

51、,,,In the impersonal world of the Internet, your mail messages are the most tangible thing about you. Send out a well thought out, clear and legible message, and you will leave a good impression. Send out a badly formula

52、ted, badly formatted and badly spelt message, and you will leave a bad impression.,The Basic Technology Of E-commerce,,,& Related Reading,So what's good formatting and what's bad formatting? That's partia

53、lly a matter of opinion (and self-expression), of course, but there are a number of Internet Standards that define what a message should look like. Unfortunately, Microsoft is trying to impose its own “standard” on the w

54、orld. None can give a link to it, because they haven't published their “standard”.,Make Use of Email,,,Problems in mail fall into a number of categories. Select the link for more details of each category:,The Basic T

55、echnology Of E-commerce,,,& Related Reading,End,,Format problems. In extreme cases, messages can be barely legible. Microsoft “Outlook” seems to have taken this problem to new heights.,Make Use of Email,Character set

56、 problems. Traditionally, Mail was written in US-ASCII, a character set which only suffices to represent English correctly.,Message layout issues. These are entirely in your hands, and they reflect most on your personali

57、ty. Use them well and you'll make a good impression. Use them badly and you'll make a bad impression. Who decides what good and bad are? The reader does, and you don't get a say in the matter.,,,4.9 Work onl

58、ine,,,: Work online,1)Try to apply for an e-mail box free of charge from www.sina.com; 2)Write an e-mail to inform one of your friends that you want to invite him/her to dinner this afternoon.,,This is the end of Unit