奇瑞汽車股份有限公司市場營銷現(xiàn)狀_分析_畢業(yè)論文

1、ANYANGINSTITUTEOFTECHNOLOGY本科畢業(yè)論文奇瑞汽車股份有限公司市場營銷現(xiàn)狀分析Cheryautomobileco.LTD.Marketingpresentsituationanalysis學院名稱：經(jīng)濟管理學院專業(yè)班級：2009級工商管理學生姓名：陳曉東學號：2009007040039指導教師姓名：李敏指導教師職稱：講師2013年5月目錄中文摘要、關(guān)鍵詞..............................

2、.......................................................................................................I英文摘要、關(guān)鍵詞............................................................................................................

3、........................II引言...................................................................................................................................................................1第1章市場營銷概述...................

4、.........................................................................................................21.1市場營銷的定義........................................................................................................

5、.....................21.2市場營銷策略組合.........................................................................................................................21.2.1產(chǎn)品組合........................................................

6、.......................................................................31.2.2定價組合...............................................................................................................................31.2.3分銷組合..

7、.............................................................................................................................31.2.4促銷組合.....................................................................................

8、..........................................3第2章奇瑞汽車市場營銷現(xiàn)狀......................................................................................................42.1奇瑞汽車股份有限公司簡介..............................................

9、..........................................................42.2產(chǎn)品策略............................................................................................................................................42.2.1不斷推出系列新產(chǎn)

10、品.........................................................................................................42.2.2由最初的低端產(chǎn)品向中端產(chǎn)品轉(zhuǎn)變..............................................................................42.2.3堅持不懈技術(shù)革新.

11、............................................................................................................52.3定價策略........................................................................................................

12、....................................62.3.1價格面向大眾化..................................................................................................................62.3.2價格讓消費者能接受..........................................

13、...............................................................62.4渠道策略............................................................................................................................................62.4.1渠道再

14、分割...........................................................................................................................72.4.2分合利弊.....................................................................................

15、..........................................72.5促銷策略............................................................................................................................................82.5.1奇瑞QQ系列..................

16、.......................................................................................................82.5.2風云系列...........................................................................................................