青島市素食館的調(diào)查與分析

1、本科畢業(yè)論文(設(shè)計(jì))題目：青島市素食館的調(diào)查與分析學(xué)院：旅游學(xué)院專業(yè)：旅游管理姓名：指導(dǎo)教師：2010年6月8日I青島市素食館的調(diào)查與分析QingdaoVegetarianRestaurantInvestigationAnalysis摘要近幾年來(lái)，人們的生活水平逐漸提高，餐飲業(yè)發(fā)展非常迅速，對(duì)食品的健康要求也越來(lái)越高。素食的諸多益處使之成為健康食物的代表。國(guó)內(nèi)外經(jīng)濟(jì)發(fā)達(dá)的地區(qū)的素食業(yè)已初具規(guī)模。青島市作為經(jīng)濟(jì)較為發(fā)達(dá)的沿海旅游城市，其素

2、食業(yè)尚處于初級(jí)發(fā)展階段。本文通過(guò)問(wèn)卷調(diào)查和實(shí)地訪談等方法，對(duì)青島市素食館進(jìn)行了調(diào)查與分析，基于對(duì)營(yíng)銷理論研究的基礎(chǔ)上，對(duì)素食館的定位、宣傳促銷、文化建設(shè)等問(wèn)題進(jìn)行分析，并將其與國(guó)內(nèi)外其他地區(qū)或城市的素食館進(jìn)行對(duì)比。歸納總結(jié)出島城現(xiàn)有素食館的經(jīng)營(yíng)與管理存在的問(wèn)題，并提出相關(guān)的對(duì)策。關(guān)鍵詞關(guān)鍵詞素食素食館營(yíng)銷AbstractSincepeopleslivingstardgraduallyincreasedinrecentyearsthere

3、staurantindustryhasdevelopedrapidlypeopleshealthrequirementsffoodgrowing.Thebenefitsofvegetarianismmakeitbecometherepresentativeofhealthyfood.Domesticinternationaleconomicallydevelopedregionshavebecomeavegetarianrestaura

4、ntmarketsize.ButinQingdaoasthemeadvancedcoastaltouristcitythevegetarianfoodmarketisjustintheearlystagesofdevelopment.ThroughinterviewssurveymethodsQingdaovegetarianrestaurantconductedasurveyanalysisofthevegetarianrestaur

5、antslocationpublicitypromotionculturaldevelopmentothermarketingtheyhasbeenstudiedwithotherregionscitiesathomeabroadVegetariancomparison.thethesissummarizedtheCastleMuseumofexistingbusinessmanagementproblems，proposesoluti