基于移動(dòng)社交平臺(tái)的c2c微商模式發(fā)展構(gòu)建研究

1、研 究 生 學(xué) 位 論 文 長(zhǎng)春工業(yè)大學(xué) 長(zhǎng)春工業(yè)大學(xué) MBA 學(xué)位論文原創(chuàng)性聲明 學(xué)位論文原創(chuàng)性聲明 本人鄭重聲明：所呈交的研究生學(xué)位論文， 《基于移動(dòng)社交平臺(tái)的 C2C 微商模式發(fā)展構(gòu)建研究》是本人在指導(dǎo)教師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的成果。除文中已經(jīng)注明引用的內(nèi)容外，本論文不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫(xiě)過(guò)的作品成果。對(duì)本文的研究做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人完全意識(shí)到本聲明的法律

2、結(jié)果由本人承擔(dān)。 作者簽名： 年 月 日 長(zhǎng)春工業(yè)大學(xué) 長(zhǎng)春工業(yè)大學(xué) MBA 學(xué)位論文版權(quán)使用授權(quán)書(shū) 學(xué)位論文版權(quán)使用授權(quán)書(shū) 本學(xué)位論文作者及指導(dǎo)教師完全了解“長(zhǎng)春工業(yè)大學(xué)研究生學(xué)位論文版權(quán)使用規(guī)定”，同意長(zhǎng)春工業(yè)大學(xué)保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交學(xué)位論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)長(zhǎng)春工業(yè)大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，也可采用影印、縮印或掃描等復(fù)制手段

3、保存和匯編學(xué)位論文。保密的論文在解密后遵守此規(guī)定。 作 者 簽 名： 年 月 日 校內(nèi)指導(dǎo)教師簽名： 年 月 日 企業(yè)指導(dǎo)教師簽名： 年 月 日研 究 生 學(xué) 位 論 文 II Abstract C2C micro provider based on mobile social networ

4、king platform is a mobile electricity supplier model which based on personal mobile social networking platform for the sale of goods.In recent years, with the improvement of people?s living standards and the development

5、of technology, smart phones and mobile social networking software step into people?s daily life. Taking advantage of people?s dependence on mobile social networking software, C2C microboss is developing rapidly, showing

6、the tendency totake the lead of mobile e-commerce industry. C2C microboss not only suits people?s fragmented consuming modes, but also helps to solve employment problem to some extent, increasing people?s income. However

7、, the barbaric development of C2C microboss raises some doubts and questions, for example, What is the difference between C2C microboss and pyramid selling? How to protect the legitimate interests of C2C microboss and co

8、nsumers? How to secure the quality of products and after-sale service? How should national departments manage and regular the microboss industry? This paper starts from the concept of micro business breakthrough, then le

9、ads to the concept of mobile social networking platform ,introduces the mobile social platform micro business development status and predicts the future development trend based on the derivative.We select three cases of

10、micro enterprise marketing model to analysis,and find out the drawbacks of the current C2C micro agent model, build the C2C micro business model based on mobile social platform.In the end, it concludes how should the mic

11、ro business enterprises, C2C micro business practitioners and government regulators do under the C2C micro agent system.The emergence of new things on behalf of the society is progressive, new problems appeared in the pr

12、ocess of growth is inevitable, for wechat business, they should have more guidance in order to realize the healthy development. Key words: Wechat salesmen C2C micro provider Mobile social networking platform Entreprene