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1、 中文 2148 字According to statistics, the World Intellectual Property many new major changes, mainly reflected in: being further expanded the scope of protection of intellectual property rights; degree of protection of

2、intellectual property rights has been strengthened; protection of new development; term of protection is also extended . Intellectual property development and changes the driving force from the developed countries, their

3、 intent through the implementation of intellectual property strategy to their own scientific and technological advantages rise to intellectual property advantage, further enhance its competitiveness. Not only that, the a

4、dvantage of the developed countries in the Intellectual Property baking in the economic and trade aspects reflected multinational competition has become a core strength and a source of profit growth. 2002 IBM's produ

5、ct revenue of $ 8.1 billion, including through intellectual property licensing, transfer or license profit of $ 1.7 billion, accounting for 17% since China's accession to the World Trade Organization, around the pate

6、nts, copyrights, trademarks and other intellectual property issues and The standard international disputes come and go, and trade friction intensified, China's foreign trade being more and more restricted. In 2002 al

7、one, 71% of China's out u enterprises and the 39% out of u products encountered varying degrees of foreign technical trade barriers related to intellectual property restrictions and impact, resulting in a loss of abo

8、ut $ 15 billion. Therefore, to promote the healthy development of foreign trade, China should improve the system of intellectual property protection, the implementation of intellectual property strategy.China's forei

9、gn trade enterprises to build intellectual propertyIntellectual Property and the TRIPS intellectual property proprietary rights that the law gives the owner of the intellectual property rights enjoyed by its creative int

10、ellectual achievements. Intellectual property is a property rights, intellectual property owners can gain by licensing its intellectual property rights owned or transfer. At present, intellectual property has become an i

11、mportant part of international trade. Transfer of the patent, the patent and trademark license the right to and the upward trend. Should recognize that, China is becoming the world's major countries focused on preven

12、ting the implementation of trade protectionism object. Trends, demands of foreign intellectual property rights in China is more and more the group, integration tends to officials and the public, even for the government t

13、o, through political, economic, diplomatic and other means to put pressure on China. From the long-term trends, this trend will only strengthen not weaken. Developed countries to use the intellectual property rights to l

14、aunch an attack on China, is often out of date products in emerging high-tech, with a significant competitive force, and launched an attack time often, it is the high-speed growth, if there are problems, will make the wh

15、ole industry into a very passive situation (such as DVD). The other hand, part of China's independent intellectual property rights have been beginning to achieve competitiveness in international trade, some well-know

16、n brands, such as tea, often has been registered in a foreign country or counterfeit, and how to protect our legitimate intellectual property rights in foreign trade noteworthy. In short, as the sustainable development o

17、f China's foreign trade, the importance to IPR protection has become a necessity, it is imperative to strengthen efforts to protect its own intellectual property in China. China's foreign trade has also grown to

18、respect and protect intellectual property stage, it should be the implementation of the national intellectual property strategy. Domain that worry is unnecessary. In today's increasingly competitive market, the chall

19、enges of many similar goods or services, the primary task of every business is how to make more of their goods or services to attract the attention of consumers, as well as people simply referred to as the new economy “a

20、ttention economy“ or “eyeball economy“. And the trademark goods attached trademarks root wood is also aimed to better publicize their goods and sell out. At this point, the owner of the trademark and patent rights, copyr

21、ights through technological monopoly, copyright monopoly to get more benefits. Trademark, not only does not restrict others to use and re-sale of their goods in order to get more profits, but will adopt various means to

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