廣州五山購(gòu)物廣場(chǎng)整改策劃書(shū)

1、www.fdcsky.cnwww.fdcsky.cn目 錄1 項(xiàng)目總論 項(xiàng)目總論.................................................................................................................51.1 項(xiàng)目基本情況 項(xiàng)目基本情況 ..............................................

2、...............................................................51.2 項(xiàng)目模式與合作方式 項(xiàng)目模式與合作方式 .................................................................................................51.3 項(xiàng)目可行性分析的結(jié)論 項(xiàng)目可行性分析的結(jié)論 ........

3、.....................................................................................52 宏觀環(huán)境調(diào)查 宏觀環(huán)境調(diào)查.........................................................................................................62.1 廣州市經(jīng)濟(jì)發(fā)展水平

4、 廣州市經(jīng)濟(jì)發(fā)展水平 .................................................................................................62.1.1 經(jīng)濟(jì)總量穩(wěn)定增長(zhǎng) ................................................................................................

5、..........62.1.2 固定資產(chǎn)投資逐年提升 ..................................................................................................72.1.3 各行業(yè)健康發(fā)展，工業(yè)經(jīng)濟(jì)效益飛速增長(zhǎng) ..................................................................72

6、.2 廣州市商業(yè)地產(chǎn)環(huán)境 廣州市商業(yè)地產(chǎn)環(huán)境 .................................................................................................82.2.1 我國(guó)商業(yè)地產(chǎn)的發(fā)展趨勢(shì) .................................................................................

7、.............82.2.2 2007 年廣州市商業(yè)發(fā)展情況 .........................................................................................82.2.3 廣州市主要商業(yè)點(diǎn)的布局 ............................................................................

8、..................92.2.4 天河商業(yè)概況分析 ..........................................................................................................92.3 廣州市人口環(huán)境分析 廣州市人口環(huán)境分析 .......................................................

9、........................................112.3.1 人口規(guī)模 ........................................................................................................................112.3.2 人口結(jié)構(gòu) ..................................

10、......................................................................................112.4 廣州市的人文環(huán)境 廣州市的人文環(huán)境 ...................................................................................................123 項(xiàng)目地段環(huán)境調(diào)

11、查 項(xiàng)目地段環(huán)境調(diào)查...............................................................................................133.1 周邊居民環(huán)境調(diào)查 周邊居民環(huán)境調(diào)查 ...........................................................................................

12、........133.1.1 人口規(guī)模 ........................................................................................................................133.1.2 人口結(jié)構(gòu) ..................................................................

13、......................................................133.1.3 人口購(gòu)買(mǎi)力水平 ........................................................................................................16153.1.4 周邊人口消費(fèi)傾向 ...........................

14、.............................................................................163.2 地段交通環(huán)境 地段交通環(huán)境 .......................................................................................................17163.2.1 地段交通道路性質(zhì) .

15、.......................................................................................................173.2.2 地段交通輻射的區(qū)域 ...................................................................................................

16、.183.2.3 地段車流狀況 ................................................................................................................183.2.4 地段交通條件 .............................................................................

17、...............................19183.3 地段商業(yè)環(huán)境調(diào)查 地段商業(yè)環(huán)境調(diào)查 ...............................................................................................20193.3.1 項(xiàng)目地段環(huán)境商業(yè)區(qū)類型 ..............................................

18、..........................................20193.3.2 地段環(huán)境商業(yè)區(qū)的發(fā)展規(guī)模 ....................................................................................21203.3.3 商業(yè)構(gòu)成和業(yè)態(tài)組合情況 .................................................

19、...........................................223.3.4 商業(yè)區(qū)的規(guī)劃布局及租金水平 ....................................................................................233.4 地段區(qū)位特征 地段區(qū)位特征 ...................................................

20、........................................................243.4.1 項(xiàng)目地段所在區(qū)域性質(zhì) ................................................................................................243.4.2 項(xiàng)目地段區(qū)位特征 ................................

21、........................................................................24www.fdcsky.cnwww.fdcsky.cn6.1.2 客戶群分析 ............................................................................................................

22、....53526.2 營(yíng)銷推廣總體策略 營(yíng)銷推廣總體策略 ...............................................................................................54536.2.1 關(guān)于項(xiàng)目推廣案名的思考 .........................................................................

23、...............54536.2.2 我們的目的 ................................................................................................................54536.2.3 營(yíng)銷策劃主線圖 ...........................................................

24、.............................................55546.2.4 推廣節(jié)點(diǎn)的規(guī)劃 ........................................................................................................56556.3 招商策劃方案 招商策劃方案 ...............................

25、........................................................................57566.3.1 租金建議 ....................................................................................................................57566.3.2 招商政策策略

26、............................................................................................................63626.3.3 招租模式 .................................................................................................

27、...................63626.3.4 開(kāi)發(fā)商招商風(fēng)險(xiǎn)分析 ................................................................................................64636.4 宣傳推廣方案 宣傳推廣方案 ...............................................................

28、........................................64636.4.1 推廣主題及口號(hào) ........................................................................................................64636.4.2 推廣的目的 ..........................................

29、......................................................................64636.4.3 宣傳推廣策略 ............................................................................................................65646.4.4 分期廣告總體規(guī)劃 ......

30、..............................................................................................65646.4.5 具體宣傳措施 ............................................................................................................6

31、6656.5 推廣費(fèi)用預(yù)算 推廣費(fèi)用預(yù)算 .......................................................................................................67667 項(xiàng)目可行性分析 項(xiàng)目可行性分析...........................................................................

32、....................68677.1 開(kāi)發(fā)階段的成本分析 開(kāi)發(fā)階段的成本分析 ...........................................................................................68677.1.1 開(kāi)發(fā)成本 ..................................................................

33、..................................................69687.1.2 開(kāi)發(fā)費(fèi)用估算 ............................................................................................................72717.1.3 開(kāi)發(fā)成本分析小結(jié) ..........................

34、..........................................................................73727.2 營(yíng)業(yè)利潤(rùn)分析 營(yíng)業(yè)利潤(rùn)分析 .......................................................................................................73727.2.1 租金收入 ......

35、..............................................................................................................73727.2.2 經(jīng)營(yíng)成本 ...............................................................................................

36、.....................74737.3 經(jīng)濟(jì)效益分析 經(jīng)濟(jì)效益分析 .......................................................................................................77767.4 小結(jié) 小結(jié) ............................................................

37、...........................................................77767.5 敏感性分析 敏感性分析 ...........................................................................................................78778 物業(yè)管理 物業(yè)管理...................

38、........................................................................................79788.1 關(guān)于物業(yè)管理 關(guān)于物業(yè)管理 .......................................................................................................79788.2

39、 項(xiàng)目整改前的物業(yè)管理狀況 項(xiàng)目整改前的物業(yè)管理狀況 ...............................................................................79788.3 項(xiàng)目物業(yè)管理存在問(wèn)題 項(xiàng)目物業(yè)管理存在問(wèn)題 ....................................................................................

40、...79788.4 項(xiàng)目物業(yè)管理的未來(lái)發(fā)展 項(xiàng)目物業(yè)管理的未來(lái)發(fā)展 ...................................................................................80798.4.1 物業(yè)管理的原則 ....................................................................................

41、....................80798.4.2 物業(yè)管理的目標(biāo) ........................................................................................................81808.4.3 今后物業(yè)管理的工作內(nèi)容 ........................................................