發(fā)電設備制造企業(yè)A戰(zhàn)略制訂流程的設計與實踐.pdf

1、西南交通大學碩士學位論文發(fā)電設備制造企業(yè)A戰(zhàn)略制訂流程的設計與實踐姓名：胥剛申請學位級別：碩士專業(yè)：工業(yè)工程指導教師：趙正佳20091001西南交通大學碩士研究生學位論文第1I頁AbstractAtpresent，strategicplanninghasbeenputinamoreandmoreimportantpositionbydecisionmakersinanenterpriseInthefaceofopportunitiesa

2、ndchallenges，onlybyplanningcarefullyinadvanceCallanenterpriseseizetheopportunities，resolvecrisisandcontinueitsconsistentdevelopmentAsitsaysinthechapter“ZhongYong’(“TheDoctrineoftheMean”)ofthebookLiJi(TheBookofRites)，what

3、everyouaredoing，aslongasyoumakefullpreparations，youwillbesuccessful；otherwise，youwillfailHowever，instrategicplanning，althoughsomeenterprisesspendlotsofmanpower，resourcesandcapitalincreatingavisiondevelopmentstrategyandpl

4、antheyeithergiveuphalfwayorputplansontheshelfOneofthemainreasonsthatleadtothissituationisthatmanyenterpriseslackstrategicplanning，processesandmethodologiesintheirstrategicplanningThispapergivesexamplesontheprocessofstrat

5、egicplanningandpracticeofanenterpriseItnotonlysummarizesthesystemofenterprisestrategicplanning，butalsodesignsasubjectframediagramTherearethreemajorpartsoftheprocesses，internalinformationcollectionandintegration，singlestr

6、ategicplanningandadjustment，andplanimplementationandadjustmentThepapergivesdetailedanalysisoftheprocess，highlightsthekeystepstoprocessflowandputsforwardtheconnectionbetweenthemajorandthoseminorprocessesMeanwhile，onthebas

7、isofstrategicplanningandpractice，theprocessofanalyzinginteriorandexteriorenvironmentandtheprocessofanalyzingcompetenceintensityaredesignedbyusingtheprinciplesofSWOT(strengthweakness，opportunity，threat)andPorter’SFiveForc