設(shè)計(jì)院戰(zhàn)略規(guī)劃

1、目 錄一．制定開展戰(zhàn)略的內(nèi)外部環(huán)境分析 一．制定開展戰(zhàn)略的內(nèi)外部環(huán)境分析..........................4〔一〕外部環(huán)境 ...................................................................................41．社會(huì)、政治、經(jīng)濟(jì)、技術(shù)的環(huán)境分析〔pest 分析〕....................................

2、.........42．房地產(chǎn)市場和設(shè)計(jì)市場分析......................................................................................93．行業(yè)競爭對(duì)手分析...................................................................................................

3、.11 〔二〕內(nèi)部環(huán)境 .................................................................................131．資源評(píng)估....................................................................................................................132

4、．經(jīng)營能力分析............................................................................................................203．管理情況分析...............................................................................................

5、.............23 〔三〕對(duì)青島市建筑設(shè)計(jì)院的 SWOT 分析 ...................................................................................................................................251．SWOT—潛在的關(guān)鍵因素...................................

6、.........................................................252．SWOT 戰(zhàn)略分析...........................................................................................................25 〔四〕環(huán)境分析總體結(jié)論.............................

7、...................28二．宗旨、經(jīng)營思想和戰(zhàn)略目標(biāo) 二．宗旨、經(jīng)營思想和戰(zhàn)略目標(biāo)................................29〔一〕宗旨..................................................................................................29〔二〕經(jīng)營思想 .......................

8、..........................................................29〔三〕戰(zhàn)略目標(biāo)體系 ................................................................301．長期目標(biāo)..............................................................................

9、......................................302．階段目標(biāo)....................................................................................................................31三．企業(yè)總體戰(zhàn)略 三．企業(yè)總體戰(zhàn)略.......................................

10、.................34〔一〕品牌戰(zhàn)略 .................................................................................341．品牌的打造.......................................................................................................

11、.........342．品牌經(jīng)營....................................................................................................................35 〔二〕國際化戰(zhàn)略.........................................................................351

12、．同國外名牌或知名大院、事務(wù)所合作....................................................................352．走出國門，搶占開展中國家的設(shè)計(jì)市場................................................................36五、戰(zhàn)略的管理與控制 五、戰(zhàn)略的管理與控制...........................

13、.....................49〔一〕戰(zhàn)略的宣傳和培訓(xùn)................................................49〔二〕制定、批準(zhǔn)與修正................................................49〔三〕戰(zhàn)略目標(biāo)的分解與實(shí)施步驟..............49〔四〕戰(zhàn)略實(shí)施的效果考核與評(píng)價(jià)..............50〔五〕戰(zhàn)略的日常控制...