青島建筑設(shè)計研究院的五年戰(zhàn)略規(guī)劃

1、目錄一制定發(fā)展戰(zhàn)略的內(nèi)外部環(huán)境分析一制定發(fā)展戰(zhàn)略的內(nèi)外部環(huán)境分析..........................4（一）外部環(huán)境...................................................................................41社會、政治、經(jīng)濟、技術(shù)的環(huán)境分析（pest分析）.............................................

2、42房地產(chǎn)市場和設(shè)計市場分析......................................................................................93行業(yè)競爭對手分析....................................................................................................11（二）內(nèi)部環(huán)境.

3、................................................................................131資源評估....................................................................................................................132經(jīng)營能力分析........

4、....................................................................................................203管理情況分析............................................................................................................23（

5、三）對青島市建筑設(shè)計院的SWOT分析...................................................................................................................................251SWOT—潛在的關(guān)鍵因素........................................................

6、....................................252SWOT戰(zhàn)略分析...........................................................................................................25（四）環(huán)境分析總體結(jié)論................................................28二宗旨

7、、經(jīng)營思想和戰(zhàn)略目標二宗旨、經(jīng)營思想和戰(zhàn)略目標................................29（一）宗旨..................................................................................................29（二）經(jīng)營思想...................................................

8、..............................29（三）戰(zhàn)略目標體系................................................................301長期目標............................................................................................................

9、........302階段目標....................................................................................................................31三企業(yè)總體戰(zhàn)略三企業(yè)總體戰(zhàn)略........................................................34（一）品牌戰(zhàn)略........

10、.........................................................................341品牌的打造................................................................................................................342品牌經(jīng)營....................

11、................................................................................................35（二）國際化戰(zhàn)略.........................................................................351同國外名牌或知名大院、事務(wù)所合作......................

12、..............................................352走出國門，搶占發(fā)展中國家的設(shè)計市場................................................................36五、戰(zhàn)略的管理與控制五、戰(zhàn)略的管理與控制................................................49（一）戰(zhàn)略的宣傳和培訓(xùn).......

13、.........................................49（二）制定、批準與修正................................................49（三）戰(zhàn)略目標的分解與實施步驟..............49（四）戰(zhàn)略實施的效果考核與評價..............50（五）戰(zhàn)略的日?？刂?...........................................