完善中學(xué)形象的實(shí)踐與思考——一個(gè)關(guān)于中學(xué)形象的個(gè)案研究.pdf

1、湖南師范大學(xué)碩士學(xué)位論文完善中學(xué)形象的實(shí)踐與思考——一個(gè)關(guān)于中學(xué)形象的個(gè)案研究姓名：胡波申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：教育管理指導(dǎo)教師：劉旭20060501ABSTRACTSchoolimagehastheextremelyimportantinfluencetoasch001develoDmentAnupstandingimagewillnotonlybringmorechancesforschool’sdevelopment，butals

2、osupplyⅢoreopportunitiesforupgradingtheeducationqualityThedesignofschoolimageisnowbecominganimportantpointforamodernhighsch001construction：thereforetheresearchonthedesignofsch001imagewillnotonlyhelptoupgradesch001managem

3、entandeducationquality，butalsoenrichthetheoryofsch001imagedesignByanalyzingliteratures，weknewthatschoolimageisawholeintegratedsystemcoIIlprisingofthreeaspects，includingMindIdentity(MI)，Behavior工dentity(BI)andVisual工denti

4、ty(VI)aswellConsultingthesethreeaspects，weexploredthefeatures。ideasandguidingprinciplesforrunningChangJunHighSchoolofChangShacityaswellastheinternalmanageInentandeducationteachingmanagement，andsuIIlⅢarizedthecurrentsitua

5、tionofChangJunHighSch001imageinthisarticleWeDointedoutanotableproblemthatChangJunHighSch001hadawellpopularitybut1essreputation，ofwhichmajorcausesprobablywerethedeficiencyandshortageinthedesignofsch001image，including1esse

6、mphasisonschoolreputationdesignandvindicationofsch001image，theunilateralisminBehaviorIdentitydesignandtheignoranceofschoolimageresourcesInouropinion，accordingtoMindIdentity(MI)，BehaviorIdentity(BI)andVisualIdentity(VI)，i