大型體育賽事特許經(jīng)營策略研究.pdf_第1頁
已閱讀1頁,還剩50頁未讀 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)

文檔簡介

1、首都體育學(xué)院碩士學(xué)位論文大型體育賽事特許經(jīng)營策略研究姓名:楊欣申請學(xué)位級別:碩士專業(yè):體育人文社會學(xué)指導(dǎo)教師:楊鐵黎20070501首都體育學(xué)院2004級碩士論文大型體育賽事特許產(chǎn)品經(jīng)營策略研究AbstractAsmebi哥scalesportseVentsbecomemoreandmorepopularanddensified,especiallywh饑Ⅱ1e2008Beijing01yIIlpicG鋤esdrawsne甌itisur

2、gent舡1dpracticaltodes谫me向ncllisedmercllandise10Vedbypeople,a11ditisiIIlport趾tto6ndouttlleproblemsthatshouldbenoticedwrhencan磯ngoutmebusinessof行ancllisedgoodsHowev%nowadaysitlacksofcomprehensiVe,systematicandde印researchon

3、meb謗scalesportseVent丘aIlchisedm∞chaIldiseint量lepresentnationalliteran肛esTherefore,theauthorcarriesouttheresearChonⅡlef01lowingfiVeaspects:products仃ategy,designs饑?yán)飔egy,promotionstrategy,distributionstrategyand1awprotectio

4、n,whichaimsto百Vesomescienti丘crefIerenceforme2008Beiiing01ympicGaIIlesa11ddoessomeacademiceXplorationhopingtichournationalbig—scalesportseV饑tfmcmsedbusinesstheoⅨItmailllyadoptstllewaysoflit∞an鵬s,expenimerView,aIldcasestud

5、ya11dsoonThep印erdefines1argescalesportsevent丘孤chisedmerchandiseasaIlactofsportsorganizationess髓tiallyItisabusinessthatsincet11esportso娼amzationownstheri曲tofthe1090and扛adelnafk,it簪antsits盤anchiseea矗鋤chise,andgainssomefees

6、丘omthe丘anclliseAtprese】1tlargescalesports仔anchisedmerchandisehasbecomeoneofthemainprofitsintheevelltsThenitillustratesmatmelargescalesportsf‰chisedmerchaIldiseincludes:creativefanchisedm朗chandise,halfcreative觸1cMsedmerch

7、andise,甜ldnoncreative丘a11c11isedmerchandiseThe行妣chjsedmerchandiseV撕esbymedi疏rentsportsg鋤esandeventsFinallymepaperexplainsthatbusinessstrate西esof1argescalesportseventfancmsedmercha王1diseincludes:producingstrategy,designst

8、rategy,promotionstrategy,distributionstrategy,1awprotectionand也ew訂tingofthecontractThesuggestion百Venbytlletextgoesasf01lows:1ContinuemepresentmestylesofsportseVent觸lchisedmerchalldise,a11dt巧todeVelopmuchmoreluxuly仔anchis

9、edmerchandisestyles2SportseVentbrandisnowaskingforbetterdesi盟a11dpow柏lpromotion3nishardformemascotsinonesportseVenttost蛆doutmememenisbetterifoneofmesemascotscanbehi曲1i曲ted4BuildamascotinVestnlentsystem,wllichcanbedonebyt

10、hewaysofintemet,mediaItcaIlalsoaVoidsomedesperateloss5Cutdownmefeeofbig—scalesportseVent行anchise6Letgoh01dofmarIufactureandmallagementTake仔ancmsedfeeintheprocessofproductItisbetterto1ett11ebuSinessmanag鋤ent90,andgetsomee

11、m01mentfee7S印刪emehomemarketfrommeoutdoorSmarket8Lett11econtroloffanchisedgoodspromotiongopropedy,a11dta:kethedifI’erentfo衄sofpropaganda9Pe疵cttherelative1awsa11dregulations,tomakethelarge—scalesportseventhaVeitsown1awsa11

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 眾賞文庫僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論