電子商務(wù)英語-unit5 b2c

1、Unit 5,Objective,8 Notes To Passage A,@ Activities On Passage A,@ Basic E-commerce Writing,& Related Reading,Unit 5,8 Notes To Passage B,@ Activities On Passage B,: Work online 5,,Unit 5,,,Objective: In this unit, y

2、ou will learn: C The obvious difference between B2B and B2C C The features of B2B and B2C C The unique characteristics of B2B applications C Basic E-commerce English Writing Focus: The

3、difference between B2B and B2C Nodus: How to make a purchase from a B2B application,學(xué) 習(xí) 目 標(biāo),,,,1) B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer. This differ

4、ence creates different needs for B2B applications.,Passage A,,,B2C（電子零售商業(yè)）側(cè)重于與個(gè)體顧客的交易，而B2B（企業(yè)與企業(yè)之間的電子商務(wù)活動）則側(cè)重于以其他企業(yè)為顧客的交易。正是這種差異，使人們對B2B（電子零售商業(yè)）應(yīng)用的要求也產(chǎn)生了變異。,4注解：本句中的whereas B2B focuses on other businesses as the consumer

5、，是一個(gè)并列性從句，表示對比。create=to cause something to exist，意為促使…產(chǎn)生。,2) When shopping for specific items, your company may benefit from a configurator and bid function rather than browsing and searching an online catalog.,你的公司在購買具

6、體明確的商品時(shí)，可以通過配置和競投功能來受益而不是通過瀏覽或搜索在線目錄來獲益。,4注解：本句中的when shopping for specific items是典型的現(xiàn)在分詞短語做狀語表時(shí)間的例子；動詞benefit from =to gain as a result of something , 相當(dāng)于 “從… 受益”;rather than =instead of ,意為 “而不是”,與a configurator and bi

7、d function 并列。,因?yàn)槭呛拖鄬Ψ€(wěn)定的名單中的商業(yè)伙伴打交道，所以你可以利用虛擬個(gè)人網(wǎng)絡(luò)來安全獲取防火墻內(nèi)所選應(yīng)用軟件，這樣可以免除在你的防火墻外復(fù)制數(shù)據(jù)和應(yīng)用軟件的需要。,End,4注解：本句中動詞短語deal with 意為”與打交道，交往或做生意”等；不定式to provide secure access to selected applications inside your firewall 是主語補(bǔ)足語，意為“安全

8、獲取或提供安全進(jìn)入的通道”；其中 “to selected applications”是介詞短語; thus avoiding…屬于現(xiàn)在分詞短語，充當(dāng)結(jié)果狀語。,3) Because you are dealing with a relatively static list of trading partners, virtual private network (VPN) technology may be used to provi

9、de secure access to selected applications inside your firewall , thus avoiding the need to replicate data and applications outside your firewall.,@ Activities On Passage A,,1) What’s the most obvious difference between

10、 B2B and B2C?,5.3.1 Critical thinking,,,2) What is the common requirement of B2B type of order?,3) Do you often use a credit card for payment in B2C transaction?,4) What are the better types of search function in B

11、2B applications?,5) How many partners do you usually connect to in a B2B application to make a purchase?,@ Activities On Passage A,,5.3.2.1 Give the Chinese equivalents of the following words o

12、r expressions:,5.3.2 Translation practice,1) individual customer transactions 2) order office supplies or parts 3) fairly regular intervals 4) credit card5) lines of credit6）search function7）browse through8）v

13、irtual private network(VPN)9）provide secure access10）customer's supply chain,個(gè)體客戶交易,訂購辦公用品或部件,相當(dāng)固定的間隔時(shí)間,信用卡,信用貸款之最高限額,搜索功能,瀏覽,虛擬個(gè)人網(wǎng)絡(luò),提供安全通道,客戶供應(yīng)鏈,,,,@ Activities On Passage A,,5.3.2.2 Give the English equivalents o

14、f the following words or expressions:,5.3.2 Translation practice,1) 企業(yè)之間的電子商務(wù) 活動的應(yīng)用程序 2) 企業(yè)和個(gè)人之間的 電子商務(wù)活動3) 固定訂單4) 信用系統(tǒng)5) 延期交貨的訂單6）在線目錄7）買方或賣方8）防火墻9）復(fù)制數(shù)據(jù)和應(yīng)用程序10）顧客規(guī)模,B2B applications,B2C transactions,st

15、anding orders,credit system,open orders,online catalog,buy-side or sell-side,firewall,replicate data and applications,customer sizes,,,,@ Activities On Passage A,,5.3.2.3 Sentence translation from English to Chinese:,5.3

16、.2 Translation practice,1) B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer.,B2C（電子零售商業(yè)）側(cè)重于與個(gè)體顧客的交易，而B2B（企業(yè)與企業(yè)之間的電子商務(wù)活動）則側(cè)重于以其他企業(yè)為顧客的交易。,2) For example, when you or

17、der office supplies or parts, you usually order the same products as well as the same amounts at fairly regular intervals.,例如，當(dāng)你訂購辦公用品或部件時(shí)，通常你會定期地訂購?fù)N且同數(shù)量的商品。,3) Repeat and standing orders are a common B2B requirement.,重

18、復(fù)和固定的訂單是企業(yè)與企業(yè)電子商務(wù)活動中常見的必要條件。,,,@ Activities On Passage A,,5.3.2 Translation practice,4) B2B applications are designed with these requirements in mind.,B2B應(yīng)用程序就是根據(jù)這些要求設(shè)計(jì)的。,5) A catalog to browse through is not necessarily

19、 a requirement, depending on the type of B2B purchase you want to make.,瀏覽商品目錄是否必要，則取決于你想要進(jìn)行的那種B2B采購模式,,,@ Activities On Passage A,,5.3.2.4 Sentence translation from Chinese to English,5.3.2 Translation practice,1)你應(yīng)該努力把

20、思想集中在工作的學(xué)習(xí)上。(focus on),You should try to focus your mind on work and study.,2)這對新婚夫婦花費(fèi)了一些錢購買新房子里必需的家具purchase) 。,The new couple spent some money for the purchase of the furniture necessary for their new house. .,,,3)五天工作

21、制不僅僅對國家經(jīng)濟(jì)和個(gè)人有好處。(benefit),A five-day week benefits more than individually and economically.,@ Activities On Passage A,,5.3.2 Translation practice,4)對于合同中這一條款的確切釋義他們的看法互不一致。(differ),They differ with each other as to the p

22、recise meaning of this article in the contract.,5)總之，B2B的應(yīng)用程序的獨(dú)特性使得它和B2C的應(yīng)用程序區(qū)分開來。(set apart),In summary, B2B applications have these unique characteristics that set them apart from B2C applications.,,,,End,,,B2C And Its

23、 Customers,1) Organizations that sell to consumers spend millions of pounds every year finding out what consumers think of their products and services and identifying what will motivate consumers to buy more.,Passage B,,

24、,8 Notes To Passage B,那些售貨的商家每年要花費(fèi)成數(shù)百萬英鎊的資金用于查明顧客對他們產(chǎn)品和服務(wù)的看法以及找出那些促使顧客購買更多商品的方法。,4注解：此句中that 引導(dǎo)的是定語從句，修飾主語；spend money/time doing sth 表示“花錢或時(shí)間干某事”，doing 前省略了in；finding out 和identifying是兩個(gè)并列的方式狀語，修飾spend,而且各自帶有一個(gè)what引導(dǎo)的賓語

25、從句；此外動詞短語motivate sb to do sth 意為：刺激某人干某事或激發(fā)某人干某事。,,,2) Imposing your processes on your customers, changing the account team without telling them, withdrawing agreed services with no negotiation, canceling meetings at s

26、hort or no notice, are all examples of common ways in which suppliers disappoint customers and ultimately let them down.,Passage B,,8 Notes To Passage B,把自己的方法強(qiáng)加在顧客的身上、改變會計(jì)隊(duì)伍而不事先告知、未經(jīng)協(xié)商就擅自撤銷所承諾的服務(wù)、匆忙倉促地通知或根本不加通知地取消會議，這些都

27、是商家使客戶失望和最終失去客戶的常見例子。,4注解：本句中imposing, changing, withdrawing 和canceling是四個(gè)動名詞短語充當(dāng)并列主語；in which 引導(dǎo)的是定語從句，修飾ways；動詞短語 impose sth on sb 意為:把某事強(qiáng)加給某人；at short notice 意為：在很短的時(shí)間內(nèi)通知；let sb down 意為：使某人失望，解散，釋放。,B2C And Its Custom

28、ers,,,Passage B,,,8 Notes To Passage B,End,,3）If operational problems crop up, don't keep quiet and hope they won't notice, inform your customers in good time --- then they have a chance to manage the impact of t

29、he problem on their reputation and business.,如果突然出現(xiàn)了操作方面的問題，不要緘口不談，指望顧客不會注意到，而應(yīng)及時(shí)告知他們。只有這樣，客戶才有可能設(shè)法應(yīng)付這種問題給他們的名譽(yù)和生意帶來的影響。,4注解：if 引導(dǎo)條件狀語從句；don’t keep…, hope… ,inform…是三個(gè)并列的祈使句，而then 后面的句子與破折號前面的整個(gè)句子并列；crop up 意為：突然出現(xiàn); in g

30、ood time 意為：及時(shí)地。,B2C And Its Customers,,5.6.1 Tell whether the following statements are (T) or false (F),5.6 Activities,@ Activities On Passage B,,,F,F,F,F,T,,5.6.2 Match the English on the right with Chinese on t

31、he left,5.6 Activities,@ Activities On Passage B,,,,,,,,,End,,,Credit Reference,In order to avoid involving more risks, the buyer and the seller should make an investigation into the credit for each other. In writ

32、ing credit inquiry letters, the seller /the buyer should introduce himself/herself briefly and give the reason for the investigation. Let the credit agency know of the kind of position you are seeking and why you are int

33、erested.It always includes the following details:4 Buyer’s/seller’s name, address 4 Relations between the buy and the seller，do not give unnecessary information about the proposed customer4 Explain the

34、reasons of the investigation4 Keep secret and respects 4 Present your thanks for their help,資信詢查,,,@ Basic E-commerce Writing,,,5.7.1 A Sample of Credit Reference,,,@ Basic E-commerce Writing,Credit Reference,資信詢查,Dea

35、r SirThe Colton Foodstuff Import& Export Co., Ltd. have asked for a standing credit of $ 2000, but as our knowledge of the company is limited to a few months’ trading on an L/C basis, we should like to have some in

36、formation about their financial and credit standing before dealing with their request. The only reference they give us is that of their banker, the National Bank of Nigeria. We shall be most grateful for any informatio

37、n you can obtain for us.Yours faithfully,,,5.7.2 Useful Expressions(1) Any statement on the part of this bank or any of its officers as to the standing of any person, firm or corporation, is given as a mere matter of

38、 opinion for which no responsibility, in any way, is to attach to this bank or any of its officers. ( 任何有關(guān)個(gè)人、公司以及其它任何組織的信用狀況如何, 本銀行或本行職員所提供的情報(bào), 無論內(nèi)容如何, 僅供參考。對此本銀行或本行職員, 不負(fù)任何責(zé)任。)(2) We are informed: "The company i

39、s a newly-formed corporation, having been chartered in September of 1946 with an authorized capital of $50,000 with only $500 recorded as having been paid in". (據(jù)我們所得到的情報(bào): 該公司為新創(chuàng)立的公司, 1946年9月創(chuàng)立時(shí), 其登記資本額為50,000美元, 但股

40、東實(shí)際上繳納金額總計(jì)僅為500美元而已。)(3) We’d like to know the ability and the conditions of sale of this line. 我們想了解一下他們在這方面的供貨能力和銷售條件。,,,@ Basic E-commerce Writing,Credit Reference,資信詢查,,,(4) Of late, payments have been quite

41、irregularly made, and more than one occasion we have had to press for them. 該公司最近在付款方面幾乎沒有準(zhǔn)則, 我們曾一再催告, 然而毫無結(jié)果。 (5) You would greatly oblige me by obtaining for me information as to the present financial position of the

42、firm named on the attached slip. 如有幸由貴處得知附件中所提及的公司目前的財(cái)政情況, 本公司將不勝感激。(6)We really need more specific information about their technology. 我們需要與該公司技術(shù)相關(guān)更專門的資訊。(7) We would appreciate it if you could check up on the

43、ir reference within a week. 如果你們在一周內(nèi)能核查出他們的有關(guān)資料我們將不勝感激。(8)The firm under inquire is operated under a sound and experienced management and enjoys a high reputation in the business circles for their punctuality

44、in meeting obligations. 你所咨詢的公司管理得力且富有經(jīng)驗(yàn)，以付款準(zhǔn)時(shí)在商界享有較高的聲譽(yù)。,,,@ Basic E-commerce Writing,Credit Reference,資信詢查,,5.7.3 Writing Practice,,,@ Basic E-commerce Writing,Translate the following sentences into English:,End,,1)

45、我們對所提供的信息不負(fù)任何責(zé)任。,This information is given without responsibility,2)據(jù)我們了解，該公司付款及時(shí)，向其提供你方所說的信用額度似乎是安全的。,As far as our information goes the firm is punctually meeting its commitments and a credit in the sum you mentioned w

46、ould seem to be safe.,3)對貴公司向我方提供的任何有助于審慎決定的信息我們將感激不盡，當(dāng)然，這將會嚴(yán)格保密。,Any information you can give us that would assist us in making judicious decision would be much appreciated. It will, of course, be held in strict confide

47、nce.,4)如蒙將他的業(yè)務(wù)范圍、經(jīng)濟(jì)情況及他在行契約方面的信譽(yù)情況告訴我們，則不勝感激。,We should greatly appreciate your courtesy of giving us information regarding the extent of his business, his financial condition, and his reliability in meeting his obligati

48、ons.,Credit Reference,資信詢查,,,Simple Steps to Register A Domain Name,First of all, you have to find a website in the Internet, which offers domains. Then you will need to create an account. Here is some more information a

49、bout it as follows:,The Basic Technology Of E-commerce,,,& Related Reading,We need to collect some information in order for us to register your name or perform other services for you. If you are unfamiliar with our e

50、asy-to-use procedures, at any time you may click "Help (?)" “(top-right (?)” icon or left menu item for more information.,You must agree to the full terms and conditions of the name registration agreement befor

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52、ation" link if you have not done so already.,,,The Basic Technology Of E-commerce,,,& Related Reading,By clicking on the "Accept" button below and/or by requesting that Apply.com register or host your

53、name, you agree to be a party to and to be bound by the terms of the agreement. Click on "Decline" below and you will not be able to register names or make entries in our name server database until you click on

54、 "Accept".,All Apply.com communication is via email. Therefore, you are required to keep a current email address in your contact information at all times. As renewals are non-refundable, Apply.com Domains will

55、send an email reminder notice 45 days prior to expiration to the email address on your account. Domain names will be renewed and charged 30 days prior to expiration when the auto-renew option is checked. There may be a p

56、rocessing fee associated for reactivating expired names.,Simple Steps to Register A Domain Name,,,The Basic Technology Of E-commerce,,,& Related Reading,End,,Next you'll want to check the availability of the name

57、 you want to register. This is available at anytime in the search box at the top of the site.,Then, select the domains you want to purchase from the availability list, and click add to cart. From the cart you can checkou

58、t and you are done. After a waiting period of 12 to 24 hours, your name will be "live",Simple Steps to Register A Domain Name,,5.9 Work online,,: Work online,,This is the end of Unit 5,Go to some websites and

59、 try to apply for a free domain:,1.   http://www.bloggerteam.com/domain.php 2.   http://www.cn-idc.com/domain/ 3.   http://my.j9.cn/ 4.   http://www.xinfree.com/def