我國傳媒業(yè)（報(bào)業(yè)）市場化探索.pdf

1、西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文我國傳媒業(yè)（報(bào)業(yè)）市場化探索姓名：周衛(wèi)東申請學(xué)位級別：碩士專業(yè)：工商管理碩士（MBA）指導(dǎo)教師：羅珉20020401AbstractThisarticleanalysesthemarketingprogressofthenewspaperinginChinafromfoursides，andgeneralizesanaspectofthenewspapering，meanwhile，alsoanalysesthe

2、problemsintheprocessofmarketingITheProcessOfTheNewsPaperingInChinaSofartherearethreecoursesinthemarketingprocessoftheChinesenewspapering，thecourseofmulti—operatingandthecourseofthegroupingoperating，inthegeneral，thenewspa

3、peringhasopenedthedoorofmarketthroughexploringthethird—industry丘om【11ebeginningof1980’sTheprocessofmarkinghasbeendevelopingalongwiththeformingofnewspaperingand、thesetting—upoftheentityofmarketeconomyIITheMarketingOfProdu

4、ctOperating：InNewsPaperingTheproduct—operatingofthenewspaperinghas。formedthesituationofthemarketcompetitionfrom1980’SThisarticleanalysesthecharactersoftheproductoperatingthroughexpatiatingupontheessenceofthenewspapering’

5、Sproduct，andprobesintothemendoftheproductoperatingandtheexistingproblemsinthedevelopmentoftheproductoperatingmTileMarketingOfCapital—Operating：InNewsPaperingBeinginthespecialstatusofindustrySO觚thenewspaperingortherelevan

6、tmediumindustryisregardedasthelastindustrywhichcanbringingthelargeprofits，fromthebeginningofthereformingandopeningin。Chinabymanypersonsandit’Shigl『f‘profitsisattractingalargenumberofinvestormovingintothisindustryOntheoth

7、erside，thedevelopmentofthenewspaperingisshowingeconomyofscaleform，itneeds1argenumbersoffundstoinvestintheoperatingThedemandingeachotherofthecapitalandthenewspaperingisdestinedthatthenewspaperingandcapitalmarketarejoining