面向零售業(yè)的商業(yè)智能.pdf

1、上海大學碩士學位論文面向零售業(yè)的商業(yè)智能姓名：羅云申請學位級別：碩士專業(yè)：情報學指導教師：劉俊熙20040101內人學刪川學位論文由向零售業(yè)的晌qI，鉀能AbstractIntheinformationsociety，peoplearefacedwithsuchsituation：alargeamountofdatahasbeencumulatedandwhichvalueisnotexploited；ontheotherhand，th

2、emanagershavenoavailableinformationtOhelpthemmakescientificdecisionHowtosolvethisproblemisthetaskofinformationanalysisscienceBusinessIntelligencethecombinationofinformationanalysisscienceandpractise，itsessentialistheproc

3、essoftransformationfromdatatoinformationItlSprincipleisrootedfrominformationanalysis，thatis一一collectdataandtakeorderwithitandanalyzeit，whichaimedtoprovidesupporttodecisionmakingWhatisdifferentfromtraditionalinformationan

4、alysisiswhichisbasedonITtechnologyincludingdatawarehouse，OLAP，dataminingTheseadvancedITtechnologiesbringitwithexercisablecharacterwhichmakeitbecomepopularintheworldButtherangeislimitedinforeigndevelopedcountries；inchina，

5、itisstillnotmatureToourdelight，sorflepeopleinchinabecometoknowthevalueofBusinessIntelligenceandbegintoapplyitThispaperisthefruitofsuchapplicationThemainpartofthepaperisthewholeprocessofimplementationofB1systemforretailin

6、gThispaperismakeupoftwopart一theoryandcase，thelatteristheemphasesthefirstpartincludesBItheorybasementandtechnologybasementTheorybasementisinformationanalysismethod；technologybasementismadeupofthreekeytechnologies一dataware

7、house，OLAPdataminingThesecondpartisreappearanceofthewholeprocessofBIsystemimplementation，includinganalyzedemand，builddatawarehouse，makedeepanalysisofinformation，finallygiveouttheconclusionThisprocessCanbeabstractedtO：inf