比較廣告違法性及法制完善初探.pdf

1、法律碩士學(xué)位論文法律碩士學(xué)位論文比較廣告違法性及法制完善初探比較廣告違法性及法制完善初探TheEstablishmentoftheUnlawfulnessinComparativeAdvertisingthePerfectionofComparativeAdvertising院系：法學(xué)院系：法學(xué)院專業(yè)：法律碩士經(jīng)濟法學(xué)業(yè)：法律碩士經(jīng)濟法學(xué)作者姓名：方禮賓作者姓名：方禮賓指導(dǎo)教師：王先林教授完成日期：2010年4月18日答辯日期：2010

2、年6月6日指導(dǎo)教師：王先林教授完成日期：2010年4月18日答辯日期：2010年6月6日2TheEstablishmentoftheUnlawfulnessinComparativeAdvertisingthePerfectionofComparativeAdvertisingJuristicMasterPostgraduate:fanglibinSupervis:wanxianlinAbstractJuristicMasterPost

3、graduate:fanglibinSupervis:wanxianlinAbstractComparativeadvertisingisspecialtypeofadvertisingIt’sacteristicsistoshowtheadvantagesofone’sproductsservicebycomparingwiththeothercongenercompetitionproductsserviceagainstFthis

4、，comparativeadvertisingishighlypraisedbythebusinessmanButasanything，comparativeadvertisingcomprisesbothadvantagesdisadvantagesItinducequitealotentanglementNow，legalinstitutionaboutcomparativeadvertisingisfarfromperfectin

5、ChinaSoit’simptanttopaymeattentiontothathowtobringcomparativeadvertisingintothelegislation.Sothatitcanoperatewithoutharm.ThatalsoisthefocusofthispaperByanalyzingthebasictheytherationalityjudgingtheillegalcomparativeadver

6、tisingusingtheadvancedexperiencesofothercountriesfreference，becauseourlegalsystemofcomparativeadvertisinghasmanydefects，wemustreviseourrulesfcomparativeadvertising，trytomakethemperfect.FirstwemustdefineComparativeAdverti

7、singaccurately.ComparativeAdvertisingneedn’tpointoutthenameoftheoppositeside，needn’tcompareconcretely.ComparativeAdvertisinghasinitiativeInfluenceoneeconomy.Meanwhileinthelightofthefreedomofspeecheconomicalrightinconstit

8、ution，wecanproveitlegal.TherefetoperfectthelegalnmsofcomparativeadvertisinginChinafirstlyweshouldpermitutilizingcomparativeadvertisingobviouslyinlegislation；secondlyweshouldcatchupwiththewlddevelopingtrendrefmourcomparat