電動汽車商業(yè)模式創(chuàng)新研究：以WX公司電動汽車商業(yè)模式創(chuàng)新為例.pdf

1、 浙江工業(yè)大學 浙江工業(yè)大學 學位論文原創(chuàng)性聲明 學位論文原創(chuàng)性聲明 本人鄭重聲明：所提交的學位論文是本人在導師的指導下，獨立進行研究工作所取得的研究成果。除文中已經加以標注引用的內容外，本論文不包含其他個人或集體已經發(fā)表或撰寫過的研究成果，也不含為獲得浙江工業(yè)大學或其它教育機構的學位證書而使用過的材料。對本文的研究作出重要貢獻的個人和集體，均已在文中以明確方式標明。本人承擔本聲明的法律責任。 作者簽名： 日期： 年 月

2、 日 學位論文版權使用授權書 學位論文版權使用授權書 本學位論文作者完全了解學校有關保留、使用學位論文的規(guī)定，同意學校保留并向國家有關部門或機構送交論文的復印件和電子版，允許論文被查閱和借閱。本人授權浙江工業(yè)大學可以將本學位論文的全部或部分內容編入有關數(shù)據庫進行檢索，可以采用影印、縮印或掃描等復制手段保存和匯編本學位論文。 本學位論文屬于 1、保密□，在______年解密后適用本授權書。 2、不保密□。 （請在以上相應方框內打“√

3、”） 作者簽名： 日期： 年 月 日 導師簽名： 日期： 年 月 日 浙江工業(yè)大學碩士學位論文 電動汽車商業(yè)模式創(chuàng)新研究： 以 WX 公司電動汽車商業(yè)模式創(chuàng)新為例 II ABSTRACT ABSTRACT With the dual influence of oil resources shortage and serious air pollution, our count

4、ry has increasingly faced urgent resource, economic, and environmental stress especially in automobile industry. The conservation and emissions reduction of energy and strategic transformation has become the important di

5、rection of future development. The electric bus has become the technology trend of future. Before the electric bus replaces traditional fuel buss to form large-scale commercial model, many difficulties like high vehicle

6、cost, lacking product chain, incomplete infrastructure still exist in the market. In the cases of incomplete battery technology and inconsistent business model with the traditional fuel vehicle, electric vehicles fall in

7、to dilemma of how to further large-scale commercial promotion. Business model innovation has already become a main issue of each producers of electric vehicle. The study analyzed and discussed the existing business mode

8、l of electric vehicle deeply based on theory and reality to solve above-mentioned problems. First we analyzed and evaluated the barrier of promotion of the existing business model of electric vehicle and propose electric

9、 vehicle business model innovation direction . Then the innovation of WX company electric vehicle and traditional business model analysis was compared using comparative method. We concluded that: (i) the key of innovat

10、ion in electric vehicle business model is that the whole bus production enterprise needs to undertake business model leading role, satisfy each link value demand, realize the value of subject value, achieve sustained pro

11、fitability and make the value subject using the optimal realization forms; (ii) win-win business model led by commercial product manufacturing enterprises was beneficial to overall benefit maximization and more balanced

12、 allocation of resources by studying the innovation of electric vehicle business model. (iii) suggestions and strategies involving the innovation of electric vehicle industry business model were mainly proposed in from

13、four following aspects: (1) ascension value proposition, (2) innovative business model, (3) achievement of strategic value and (4) improvement business environment. This study is completed , it can do for business model

14、innovation of the electric vehicle production enterprise in our country and provide practical guidance, to promote the development of domestic electric vehicle industry also has the certain enlightenment function. KEY WO