春秋航空公司的競爭戰(zhàn)略研究.pdf

1、山東大學碩士學位論文春秋航空公司的競爭戰(zhàn)略研究姓名：武曉川申請學位級別：碩士專業(yè)：工商管理指導教師：楊蕙馨20090620山東大學碩士學位論文ABSTRACTSpringAirlinesCompanyLimitedisthefirstlowcostprivmeairlinecompanywhocapitalizedonnongovernmentalproprietaryinchinaNowadays、^，iththerapidlydev

2、elopmentofeconomyandsocietyinchinathecompetitionincivilaviationmarketbecomemoreandmorefierilyIfSpringAirlineswantedtoconciliatethechallenge，surviveanddevelop，themostimportantishowtocatchholdoftheopportunityconstitutethec

3、ompetitivestratagemcorrectlyandselectthecompatiblewayBasedontherealityofnationalcivilaviationindustryandSpringAirlines，thisthesisanalyzedtheintemalandexternalsituationofSpringAirlinesandmaderesearchonitsresourcecapacity、

4、析ththehelpofstratagemanalysistoolsuchasthePESTanalyticalmethodandtheanalyticalmethodoffiveforcesforindustryBythewayofSWOTanalyticalmethod，thisthesismaderesearchoninteriorfactorandexteriorfactorofSpringAirlinesTheresearch

5、indicatethatSpringAirlinesinteriorhavesixsidesadvantagessuchasdistributionsystemparticularlymanufacturestrategydifferentlyoperationandmanagementsystemflexiblecomparativelyandSOon，aswellasfoursidesdisadvantagessuchasbesho

6、rtoffund，scopetoosmall，andSOon；furthermore，SpringAirlinesexteriorhavefiveadvantagedchancessuchasopeningstepwiseofnationpolicyhugepotentialmarket，etc，aswellasthreedisadvantagedthreatenssuchaslagofpolicybeshortofpersonwith

7、abilityeteAccordingtoaboveanalysis，thepaperdrewuptheSWOTanalyticalpattern，educedconclusionthatSpringAirlineshaveadvantagesmorethandisadvantages，aswellaschancesbiggerthanthreatens，andcalculatedthedifferentlycompetitivestr

8、atagemisavailableThisthesisputforwardtheeffectivesolutionstocarryoutthedifferentlycompetitivestratagembytheapplicationoftherelatedknowledgeofcompetitivestrategy2ThestudyofthisthesispresentsthemethodontheresearchofSpringA