商務(wù)電子郵件的體裁分析.pdf

1、湖南大學碩士學位論文商務(wù)電子郵件的體裁分析姓名：陸丹申請學位級別：碩士專業(yè)：外國語言學及應(yīng)用語言學指導(dǎo)教師：廖瑛20060425商務(wù)電子郵件的體裁分析IIABSTRACTThisstudyappliesgenreanalysistobusinessemailtoillustratethegenericstructurelanguagefeaturesofbusinessemail.Theconceptofgenrehadbeenprev

2、alentinliteraturesociologyrheticfalongtimewhileinrecentyearsgenreanalysisofnonliterarywkshasbecomeanimptantfieldofdiscourseanalysis.Genreanalysisisaneffectivemethodwhichhasdevelopedfromthesurfaceleveldeionoflanguagetothe

3、deeplevelexplanation.Itmainlyconcernsthehigherlevelganizationstrategiesofwrittenspokentextsaimingatrevealingtheircommunicativepurposesstructuresinusingthelanguage.Thecommunicativepurposeofthediscoursecommunitydecidesthec

4、onstitutionofacertaingenrewithgenerallyidenticalschemastructurewhichdistinguishesonegenrefromanother.Meanwhiletheschemastructuredecidesthecontentthelanguagefeaturesofthediscourse.Withthedevelopmentofcomputerintertechnolo

5、gyinthelasttwodecadesemailhasgraduallytooktheplaceoftraditionalletterstelegramsfaxesaswellasothermediumshasbecomeoneofthemostimptantmeansofbusinesscommunication.Thisstudymainlyadoptsthegenreanalysistheyschematheytoexplet

6、hecommunicativepurposesofbusinessemail.Thedifferentmovesstepsofbusinessemailaswellasthelanguagefeaturesareexaminedtoseehowtheycombinedtoachievethecommunicativepurposeofthisgenre.Thewritercollected100authenticbusinessemai

7、lsfromfivecompanieswhichengageindifferentimptexpttradefanalysis.Throughthegenreanalysiswiththeinductivemethodwecangeneratethefollowingconclusions:1)Thereisanidentifiablegenericstructureunderlyingthetextswhichisrepresente

8、dbythefourmoves:“Initiatingthebusinessemail—Dealingwiththebusiness—Solicitingaresponse—Endingpolitely”.Eachmovehasitsownsteps.Intheconstitutionofthisgenrethefourmovesareobligatywhilethestepsareoptional.Eachmovecontribute

9、stoapartoftheoverallpurposetobeaccomplishedbythegenrewhilestepsplaytheroleofachievingtheintentionofthemove.2)Themediaofbusinessemailcommunicationiscomputerwhichendowsbusinessemailwithdistinctivelanguagefeatures.Ahybridna