旅游形象廣告的視覺設(shè)計研究.pdf

1、西安理工大學(xué)碩士學(xué)位論文旅游形象廣告的視覺設(shè)計研究姓名：魏麗娜申請學(xué)位級別：碩士專業(yè)：設(shè)計藝術(shù)學(xué)指導(dǎo)教師：王家民杜杰20080301AbstractTitle：TOURISMlMAGEADVERTISlNGVISUALDESlGNSTUDYMajor：DesignartstudyName：LinaWEISupervisorProfJiaminWANGLectJieDUAbstractSignature：紐蘭旦Signature：Sign

2、ature：Tourismimagethroughadvertisingisintegratedtouristdestinationculturalresources，willbefullyreflectedthegeographicalcharacteristicstourismimagederivesfromit，usethemediaeffectively，creatingaclearandthecharacteristicsof

3、theimageoftourism，SOastocorrectlyunderstandandaccepttouristsadvertisingdisseminationofinformationtopromoteitstourismgeneratedconsumerbehaviorAlongwiththerapiddevelopmentofscienceandtechnology，peopledemandforadvertisingon

4、thetouristgreatchangeshavetakenplace，andsomeoftheexcavationofthenewvisualnatureoftheadvertisementsalsoinlinewithmodemvisualdesignofhumanityandtheinternationaltrendofdevelopment，whichcatertothepeople’SThispsychologicalInr

5、ecentyears，therapideconomicdevelopmentofXi’anXi’anforthedevelopmentoftourismhaslaidasolidfoundationXi’anisahistoricalandculturalcity，throughtourismadvertisingaccuratelyconveythehistoricalandculturalcharacteristicsoftheci

6、tyasawholetoadapttothemodeminformationsocietyonhistoricalandculturaltourismimagetransmissionneeds，SOastoenhancepeople’ShistoricalandculturalcitiesintheoverallawarenessandattentionThispaperfirstfromthetourismimageadvertis

7、ementfeatures，functions，typesthroughinasummarized，analyzedandsummarizedThisWasfollowedbyanalysisofthetouristimageofthebackgroundandstatusofadvertisingAsthebackgroundtotheancientcityofXi’an，tothecurrenttourismimageadverti

8、sementinquestionAndthroughtheancientcityofXi’antoudsmadvertisementssurveyofthestatusquo，aclearimageoftheXi’antourismadvertisingvisualpositioningFromthepromotionoftourismimageadvertisementform，thebasicelementsofvisualsymb

9、ols，startingwithcreativemethodsperformanceofthetourismimageadvertisingvisualdesignofthesystemtothesummaryThen，intheancientcityofXi’ancitywallinthehistoricalandculturalattractionsasanexample，thelightoftheirowndesignpracti

10、ce，andbroadlyoutlinestheancientcityofXi’antourismimageadvertisementbasiccontoursXi’antodeeprichtourismresourcesthroughadvertisingtransmittedtothedifferentlevelsoftourists，andcreateasymbioticandharmoniousimage，historyandc