城市旅游品牌視覺形象研究_26736.pdf

1、中南大學(xué)碩士學(xué)位論文城市旅游品牌視覺形象研究姓名：毛亮申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：唐俐娟20081101亟堂位!僉塞△旦曼IB△￡!ABSTRACTCompetitioninthetourismmarketmoreandmorefocusesontourismbrandinthedevelopmentofcitytourismCity’Stourismbrandisthecorecompetencyofatourismc

2、ityItwillbethekeyproblemofhowtoorientateanddesignatourismbrandimagewithcharacteristicslikevividindividualitystrongattractionandhighcreditAndthisproblemwillinfluencesustainabledevelopmentofacity’SfuturetourismThisthesis，c

3、ombiningwiththeoryonCISandCommunicationStudies，isdiscussingbasicregulationsandmethodsofshapingvisualimageofcity’StourismbrandfromtheperspectiveofVisualCommunicationDesignAndtheseregulationsandmethodswillbeappliedtothemou

4、ldofChangsha’StourismbrandvisualimageSOthatthebrandadvantageanddevelopmentstrategyofChangshatourismcanbeexpressedbywayofvisualsymb01Thiswilloutstandcity’Slocalcharacteristics，createacity’sspecificandvividtourismbrandimag

5、eandpromoteacity’StourismdevelopmentTherearefourchaptersinthisthesis，unfoldingtheargumentationasthelogicalsequencefromtheorytopractice，andfromabstracttoconcreteFirstlyonthebasisofpresentresearchanddevelopment，thethesisch

6、oosesbrandsciencetheorycorporateidentitysystemtheorycommunicationtheoryasthemaintheoreticalbasis，andbeginswiththeexplanationoftheconcept，definingtheconceptsofcity’Stourismbrandandvisualimageofcity’Stourismbrand，andthendi

7、scussingthefunctionsofvisualimageofcity’stourismbrandSecondlysummingupthebasicprinciplesofbuildingvisualimageofcity’Stourismbrand，studyingdeeplyabouttheprogramandmethodofbuildingvisualimageofcity’Stourismbrandfromthreela

8、yerssuchas“basiclayer’，“extractlayer’and‘‘ovenlayer’Thirdlywiththeanalysisofthelocalbase，receiverinvestigationanddevelopmentstrategyofChangsha’Scitytourism，thethesissumsupthatitshouldpayattentiontotwodistinctivetourismre