電子商務(wù)畢業(yè)論文外文翻譯

1、<p>　　中國(guó)地質(zhì)大學(xué)長(zhǎng)城學(xué)院</p><p>　　本科畢業(yè)設(shè)計(jì)外文資料翻譯</p><p>　　系 別：信息工程系 </p><p>　　專(zhuān) 業(yè)：計(jì)算機(jī)科學(xué)與技術(shù) </p><p>　　姓 名： 劉子綺 </p><p>　　學(xué) 號(hào)：02106105

2、 </p><p>　　2009年12月18日</p><p><b>　　外文資料翻譯譯文</b></p><p>　　電子商務(wù)：在中國(guó)風(fēng)起云涌的市場(chǎng)</p><p>　　隨著百度的個(gè)人宣布進(jìn)入電子商務(wù)領(lǐng)域，網(wǎng)上購(gòu)物已成為企業(yè)爭(zhēng)奪的“地區(qū)”。中國(guó)最頂級(jí)互聯(lián)網(wǎng)公司的價(jià)值，如百度，阿里巴巴集團(tuán)，TOM在線eB

3、ay，和騰訊集團(tuán)Paipai、淘寶網(wǎng)，在市場(chǎng)上涌現(xiàn)出激烈的競(jìng)爭(zhēng)局面。其他，據(jù)艾瑞集團(tuán)咨詢(xún)，網(wǎng)絡(luò)購(gòu)物市場(chǎng)規(guī)模達(dá)到12.26億元人民幣，2007年第二季度人民幣的數(shù)據(jù)是2002年全年的6.81倍。這種高漲的增加只是人們對(duì)市場(chǎng)的一個(gè)正面期望形象。 </p><p>　　近年來(lái)，越來(lái)越多的人，通過(guò)電子商務(wù)模式開(kāi)始解決生活問(wèn)題。相對(duì)于傳統(tǒng)的營(yíng)銷(xiāo)方式，沒(méi)有在線商店租賃費(fèi)，進(jìn)入成本是相當(dāng)?shù)停瑳](méi)有良好的經(jīng)濟(jì)能力的人也能進(jìn)入市場(chǎng)。

4、此外，網(wǎng)上商店有一個(gè)信息渠道的優(yōu)勢(shì)，所有的互聯(lián)網(wǎng)用戶(hù)是潛在的消費(fèi)者。 </p><p>　　另一方面，網(wǎng)上購(gòu)物是幫助社會(huì)成員的一部分回到了積極和健康的生活軌道。上海青年工作委員會(huì)和社會(huì)倡導(dǎo)，以取代網(wǎng)上商店在線游戲，以及鼓勵(lì)青少年聯(lián)機(jī)工作，而不是玩網(wǎng)絡(luò)游戲，這樣的努力已取得良好的效果。目前，已有數(shù)十名青年成功地從網(wǎng)絡(luò)成癮的工作和取得棄權(quán)。從交流和交易的二手和閑置物品的渠道，為困難群體營(yíng)造創(chuàng)造就業(yè)機(jī)會(huì)，小的網(wǎng)上商店正

5、在發(fā)揮意想不到的公益價(jià)值。 </p><p>　　對(duì)于大多數(shù)普通人來(lái)說(shuō)，互聯(lián)網(wǎng)是實(shí)現(xiàn)工人階級(jí)自己的夢(mèng)想，開(kāi)始在網(wǎng)上創(chuàng)業(yè)，有太多成功的人故事。僅在淘寶上已擁有5個(gè)半網(wǎng)頁(yè)關(guān)于“皮膚護(hù)理類(lèi)別/彩妝/香水”的皇冠賣(mài)家。根據(jù)淘寶網(wǎng)的規(guī)定，賣(mài)家將無(wú)法得到皇冠，除非到他們成功的交易使1萬(wàn)多名，而幾乎所有的皇冠賣(mài)家都有自己的雇員，并建立了自己的網(wǎng)上服務(wù)中心。</p><p>　　個(gè)別商人的興起，互聯(lián)網(wǎng)帶來(lái)

6、了新的事業(yè)。雖然23歲的彭楷不是從大學(xué)畢業(yè)設(shè)計(jì)畢業(yè)，但是他的工作是網(wǎng)上商店裝飾。且他對(duì)他目前的職業(yè)生涯很滿(mǎn)意。</p><p>　　正如其名稱(chēng)所示，我的工作就是“打扮”在線商店，使它們更加漂亮。從頭部到背景，甚至在柜臺(tái)模式和音樂(lè)，它們不能存在一點(diǎn)不足，使給大買(mǎi)家的印象。彭楷說(shuō)，他清楚知道他們的網(wǎng)上商店主要像國(guó)內(nèi)淘寶、eBay及PaiPai服務(wù)供應(yīng)商提供的模式 ，然后在其基礎(chǔ)上由不同的設(shè)計(jì)推廣部門(mén)對(duì)每個(gè)網(wǎng)站進(jìn)行深加

7、工。在那的“裝飾”收費(fèi)不低，最昂貴的“超級(jí)豪華包”是收取人民幣498元。但是，李鵬說(shuō)，每個(gè)星期他仍然會(huì)同大型互聯(lián)網(wǎng)銷(xiāo)售商有兩個(gè)或三個(gè)這樣的“大交易”。如果裝修不夠漂亮的話，這種成本就是他們的小案件。 </p><p>　　盡管發(fā)展如此快速，仍有個(gè)別商家在互聯(lián)網(wǎng)上有些薄弱和孤立。由于有限的個(gè)人權(quán)力限制，這是他們難以做出大尺寸市場(chǎng)的發(fā)展，以獲得最好的討價(jià)還價(jià)電子商務(wù)相關(guān)的服務(wù)機(jī)構(gòu)。因此，一個(gè)新的基于互聯(lián)網(wǎng)的創(chuàng)造，“互

8、聯(lián)網(wǎng)商業(yè)聯(lián)盟”在歷史性的時(shí)刻出現(xiàn)。 </p><p>　　賣(mài)家在同一地區(qū)，同一行業(yè)，甚至相同的信用等級(jí)聚集在一起，成立了諸如“北京商戶(hù)聯(lián)盟”和“化妝品商家聯(lián)盟”，聯(lián)盟成員的交流聯(lián)系，以使普及對(duì)方，消費(fèi)者也許能享受優(yōu)惠時(shí)，在同一聯(lián)盟不同的網(wǎng)上商店購(gòu)物。廣東省互聯(lián)網(wǎng)商家建立“南中國(guó)互聯(lián)網(wǎng)業(yè)商會(huì)”， 在該協(xié)會(huì)個(gè)別互聯(lián)網(wǎng)商人可獲得70%的高折扣，人均每次可以節(jié)省高達(dá)50元，及0元特快專(zhuān)遞服務(wù)優(yōu)惠。 </p>

9、<p>　　汪勒酹，易趣：通首席執(zhí)行官定義為“互聯(lián)網(wǎng)王府井”， 在易趣只有高品質(zhì)的產(chǎn)品提供給消費(fèi)者。易趣提供了近100制成品與著名品牌和簽署了與eBay -湯姆協(xié)議打開(kāi)網(wǎng)上旗艦店，包括像惠普，華碩，金利來(lái)和達(dá)芙妮等知名品牌。 </p><p>　　在易趣，湯姆轉(zhuǎn)型證明了B2C的組合（企業(yè)對(duì)消費(fèi)者電子商務(wù)）和C2C的大趨勢(shì)。就像美國(guó)電子商務(wù)專(zhuān)家曾表示：“消費(fèi)者并不關(guān)心在哪里買(mǎi)，他們關(guān)心的是購(gòu)買(mǎi)最優(yōu)惠的價(jià)

10、格的產(chǎn)品?！痹诨钴S的網(wǎng)上個(gè)人購(gòu)物平臺(tái)正在成為傳統(tǒng)企業(yè)新的營(yíng)銷(xiāo)渠道，它甚至可以決定一個(gè)產(chǎn)品的生存或死亡。</p><p>　　另一些企業(yè)搬遷的一個(gè)必要的處理方法，以互聯(lián)網(wǎng)鏈接，并采取單一交易上網(wǎng)。許多軟件，數(shù)字通信，商業(yè)服務(wù)企業(yè)允許消費(fèi)者使用PayPal。在上海，“裝飾貝寶”，是蓬勃發(fā)展的提示。業(yè)主支付裝修費(fèi)用的網(wǎng)站，并邀請(qǐng)咨詢(xún)和監(jiān)督公司為主管，誰(shuí)檢查，接受施工期間每個(gè)。該網(wǎng)站可以支付裝修費(fèi)，裝修公司只后，校監(jiān)及業(yè)

11、主的批準(zhǔn)。這種模式，類(lèi)似于互聯(lián)網(wǎng)第三方支付平臺(tái)，深受消費(fèi)者的裝修獲得很多的好評(píng)。所以有6個(gè)公司參與設(shè)計(jì)和裝修裝飾貝寶，在兩個(gè)月前推出。 </p><p><b>　　外文原文</b></p><p>　　E-commerce: a surging market in China</p><p>　　Along with Baidu's

12、announcement to enter individual e-business field, online shopping has become the "area of contention of businesses". China's most top-valued Internet companies, such as Baidu.com, Taobao.com of Alibaba Gro

13、up, eBay.com of TOM Online, and Paipai.com of Tencent Group, are competing against each other in the market. According to the data from iR esearch Consulting Group, the market size of online shopping reached RMB12.26 bil

14、lion yuan in the second quarter of 2007, being 6.81 tim</p><p>　　In recent years, more and more people have begun to address living problems through e-business mode. Compared with traditional marketing metho

15、ds, there isn't rental fee for online stores, so that the cost of entrance is pretty low and people without good economic capability could be able to enter the market. Moreover, online stores have an information chan

16、nel advantage, and all internet users are potential consumers.</p><p>　　On the other hand, online shopping is helping part of social members back to the track of positive and healthy life. Shanghai Youth Com

17、mittee and Social Work advocated to replace online games with online shops, and to encourage youths to work online instead of playing online games, and the effort has obtained good effect. At present, there have been doz

18、ens of youths successfully abstaining from internet addiction and obtaining jobs. From the channel of exchanging and transacting secondhand and u</p><p>　　For most ordinary people, internet is realizing thei

19、r dreams of working-online to starting up business online. There are too many stories of starting from scratch successfully. Only in the category of "skin care/make-up/perfume" of Taobao.com, the royal crown se

20、llers have taken up five and a half web pages. According to the provision of Taobao.com, sellers will not obtain royal crown until they make over 10,000 successful transactions; almost all of the royal crown sellers have

21、 their own employe</p><p>　　The rise of individual internet merchants has brought new careers. Although 23-year old Peng Kai hasn't obtained a job after graduating from the design school of a university,

22、 he is quite satisfied with his present career. His title is online shop decorator. </p><p>　　"Just as its name implies, my job is to 'dress up' online shops and make them more beautiful. From t

23、he head to the background, even the pattern of the counter and the music, all of them need to be unique enough so as to give a big impression to buyers". Peng Kai said that he knows clearly about the online shop pat

24、terns offered by major domestic service providers like Taobao.com, eBay.com and Paipai.com, "then make deep processing on their basis, even though it is different to design the promotio</p><p>　　In spit

25、e of the fast development, individual internet merchants are still weak and isolated. Being restricted by limited individual power, it is difficult for them to make large size market development and to get the best of ba

26、rgain with e-business relevant service providers. Therefore, a new internet-based creation-"internet merchant union" arises at the historic moment.</p><p>　　Sellers in the same region, of the same

27、industry or even with the same credit level gather together and set up alliances such as "Beijing Merchant Union" and "Cosmetic Merchant Union", the members of the alliances exchange their links in or

28、der to make popularization for each other, and consumers might be able to enjoy discount when shopping in different online stores of the same alliance. Internet merchants of Guangdong established "South China Intern

29、et Merchants Association" and obtained the hi</p><p>　　Wang Leilei, CEO of eBay-TOM, defined eBay-TOM as "Internet Wangfujing" that only provides high quality products to consumers. The produc

30、ts are supplied by nearly a hundred manufactures with famous brands and having signed agreement with eBay-TOM to open online flag ship stores, including such famous brands like HP, ASUS, Goldlion and Daphne. </p>

31、<p>　　The transformation of eBay-TOM testifies the big trend of the mix of B2C (Business to Consumer e-Business) and C2C. Just like what US e-business experts have said, "Consumers do not care where to buy, wha

32、t they concern is to buy the product with the most preferential price." The active online individual shopping platform is becoming a new marketing channel of traditional enterprises, which could even determine the s

33、urvival or death of a product. </p><p>　　Some other enterprises move a single transaction link to the internet and take internet as a necessary transaction method. Many software, digital communication, and c

34、ommercial service enterprises allow consumers to use PayPal.com. In Shanghai, "Decoration PayPal" is booming silently. Owners pay the decoration fees to the website, and invite a consulting & supervising co