盛高置地中國(guó)跨區(qū)域發(fā)展戰(zhàn)略研究.pdf

1、073025350張海波盛高置地中國(guó)跨區(qū)域發(fā)展戰(zhàn)略研究目錄摘要..............................................................……，..........................................................……1ABSTRACT.......................................................

2、.............................................................……21.導(dǎo)論.........................……，..................................................................................……，...……31.1問題的提出.........................

3、........................................……，........……，....................……31，1.1研究背景................................................................................................……，.……31.1.2研究的問題.....................

4、..........................................……，......................……，.……41.1.3研究意義..............................……，...................................................................……41.2課題研究的理論與方法.....................

5、..................................................................……51.3課題研究整體思路...............................................................................................……51.4研究的貢獻(xiàn)..................................

6、...............................……，............……，................……52.外部環(huán)境分析................................……，.....................................................................……72.1宏觀經(jīng)濟(jì)分析.....................……，....

7、.............……，.……，....……，................................……72.1.1國(guó)民經(jīng)濟(jì)現(xiàn)狀......................................................……，...................................……72.1.2宏觀經(jīng)濟(jì)政策環(huán)境分析.....................................

8、...........................................……72.1.3宏觀經(jīng)濟(jì)對(duì)于房地產(chǎn)業(yè)的影響..……，...........................................................……72.2房地產(chǎn)行業(yè)分析.......................……，...........................……，.......................

9、....……，.……82.2.1房產(chǎn)開發(fā)價(jià)值鏈分析..........................................……，...................................……82.2.2產(chǎn)業(yè)環(huán)境分析................................……，...............……，...........................……，.……92.2.3房地產(chǎn)市場(chǎng)發(fā)展周期

10、研究..........................................................................……112.2.4消費(fèi)者特點(diǎn)分析..................................……，...........................................……，..…132.2.5土地市場(chǎng)分析.............................

11、.................................................................……142.2.6房地產(chǎn)市場(chǎng)分析.............................……‘.....................................……，..........……巧2.3區(qū)域環(huán)境分析................……，..........................

12、.............................................……，..…172.3.1長(zhǎng)三角區(qū)域市場(chǎng)分析..................................................……，...........................……172.3.2壞渤海區(qū)域市場(chǎng)分析..............................……，......................

13、................……，..…192.3.3珠三角區(qū)域市場(chǎng)分析…，...........................……，............................................……202.4相關(guān)政策分析...................................……，......……，.，……，....................……，..…，....……212.4.1稅

14、收政策盤點(diǎn).............................................……，............................................……212.4.2住房政策盤點(diǎn).............................................……，...........................……，..........……222.4.3土地政策盤點(diǎn).....

15、...........................................................................................……222.44未來(lái)政策預(yù)測(cè)...........……，...........................……，............................................……223.房地產(chǎn)企業(yè)跨區(qū)域發(fā)展標(biāo)桿分析.......

16、...............……，............................................……243.1典型房企分析選擇標(biāo)準(zhǔn)..................................................................................……，.263.2典型房企基本情況與特性分析......................……，............

17、..……，......................……26073025350張海波盛高置地中國(guó)跨區(qū)域發(fā)展戰(zhàn)略研究5.5.2分階段戰(zhàn)略目標(biāo)……，....................................................……516.盛高置地跨區(qū)域發(fā)展戰(zhàn)略實(shí)施方案..........................……，.....................................……536.1戰(zhàn)

18、略目標(biāo)明確.........................................................……，..........................……536.1.1戰(zhàn)略目標(biāo)要明確化、清晰化....……、.，，.…，…，..............……，..........................……536.1.2戰(zhàn)略目標(biāo)連貫性、長(zhǎng)期性..............................

19、............................................……536.2戰(zhàn)略收縮調(diào)整....................................................................................................……536.3彌補(bǔ)薄弱環(huán)節(jié)..................................................

20、..................................……546.3.1組織結(jié)構(gòu)優(yōu)化..................................................……、.，.，..…，..…、.…、.，....……546.3.2人才戰(zhàn)略....................................................................................

21、..................……546.3.3品牌與企業(yè)文化.....................................……，..................……556.4揚(yáng)長(zhǎng)避短策略.........................................................................……566.5戰(zhàn)略執(zhí)行方式.............................

22、..................................……，..……，.，，，……566.5.1常用執(zhí)行方式分析.................................……，..............................................……566.5.2不同戰(zhàn)略執(zhí)行方式特點(diǎn)及適用范圍.....……，...........................................

23、...……566.5.3適合盛高置地的戰(zhàn)略執(zhí)行方式.............……，............……，...........................……586.5.4執(zhí)行方式分析................................……，........……，...……586.6推進(jìn)步驟.........................................……，..................

24、...........................................……596.6.1推進(jìn)時(shí)間表.…，...............................……，.............……，..…，.........................……，…596.6.2重要的時(shí)間節(jié)點(diǎn)及相應(yīng)子目標(biāo)..................……，......……‘...........................

25、.……596.7主要的任務(wù)分配及其實(shí)施主體...........……，.......................................................……606.8考核方法及獎(jiǎng)懲措施...................................................……606.9執(zhí)行中可能遇到的問題與對(duì)策...........................................

26、..............................……616.9.1可能遇到的問題預(yù)判..................................................................................……616.9.2相應(yīng)的解決辦法...................……，.................................，……616.9.3風(fēng)險(xiǎn)及應(yīng)對(duì)措施分析

27、.................................................................……，.....……，…627.總結(jié).....……，..............................................................................................……，..……，……63參考文獻(xiàn).........……，.......