軍工企業(yè)民用產(chǎn)業(yè)發(fā)展戰(zhàn)略研究與選擇.pdf

1、妙《_惻㈣㈣@天串大薯十目代第一所★學(xué)軍工企業(yè)民用產(chǎn)業(yè)發(fā)展戰(zhàn)略研究與選擇碩士學(xué)位論文■■■一一■一一學(xué)科專業(yè)：高級管理人員工商管理作者姓名：李云龍指導(dǎo)教師：姜福洋天津大學(xué)研究生院2008年5月ABSTRACTTheReporttothe17thNationalCongressoftheCommunistPartyofChinadefinimlypointsoutthat‘‘Wewillestablishsoundsystemsofwea

2、ponsandequipmentresearchandmanufacturingandblazeapathofdevelopmentwithChinesecharacteristicsfeaturingmilitaryandcivilianintegration”ThismarksthereformandadjustmentofthenationaldefensescienceandtechnologyindustryofChinaha

3、senteredintoabrandnewperiod，andstronglydevelopingcivilindustry，broadlyandde印lygettingintothemainbattlefieldofnationaleconomicconstructhasbeentheinevitablechoiceforthesurvivinganddevelopingofmilitaryenterprisesThenewsitua

4、tionindicatesthatmilitaryenterprisesdevelopingcivilindustryhasbeenraisedtoastrategicheightHoweverthemilitaryenterprisesaregenerallylackofthestrategicresearchfordevelopingcivilindustryTherefore，itisextremelyurgenttostreng

5、thenthestrategicresearchfordevelopingcivilindustryApplyingthetheoryandmethodforindustrialanalysisandstrategicmanagementandadoptingtheAndrewsSWOTstrategicmodeanalysistool，thispaperdetailsthebackgroundformilitaryenterprise

6、sdevelopingcivilindustry，analyzesthecurrentstateandproblems，externalopportunityandthreatenandinternaladvantagesanddisadvantagesformilitaryenterprisesdevelopingcivilindustry，pointsoutthestrategicchoiceandrelativestrategie

7、sformilitaryenterprisesdevelopingcivilindustry，andputsforwardthemainmeasuresandsuggestionstoensuretheperformanceofthestrategiesBesidesforward，thispaperisorganizedin6chapters：Chapter1：BasicConceptforEnterpriseStrategicMan

8、agement；Chapter2：ProblemsforCurrentMilitaryEnterprisesDevelopingCivilIndustry；Chapter3：ExternalCircumstancesAnalysisforMilitaryEnterprisesDevelopingCivilIndustry；Chapter4：InternalFactorsAnalysisforMilitaryEnterprisesDeve

9、lopingCivilIndustry；Chapter5：StrategicChoiceandRelativeStrategiesforMilitaryEnterpriseDevelopingCivilIndustry；Chapter6：MeasuresforEnsuringtheRealizationoftheStrategicObjectivesKeywords：militaryenterprise；civilindustry；co