捷成地毯公司Saxan產(chǎn)品開發(fā)項(xiàng)目的實(shí)施與管理.pdf

1、中國海洋大學(xué)碩士學(xué)位論文捷成地毯公司Saxan產(chǎn)品開發(fā)項(xiàng)目的實(shí)施與管理姓名：嚴(yán)歡申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：項(xiàng)目管理指導(dǎo)教師：王淼朱廣君200806070perationandManagementintheNewProductDeVeIopmentProjectofSaxanofJacksonCarpetCo。LtdABSTRACTInthedrasticenVironmentofcompetitionglobalisation，newpr

2、oductdeVelopmentincreasinglybecomingthefbcusofcompetitionEnterprisewhichcanrespondfastertomarketneedswillprevail，wh訂ethoseunresponsivewillloosemarketshare，resultinginlossHence，enterprisefacesincreasinglyseriousmarketcomp

3、etitionintheprocessofnewproductdevelopmentAsthespeedofproductdeVelopmentincreases，thelif色cyclesofproductshortensTherearemoreproductVa“etiesduetocompeti￡ionthatpushesthesocjetyprogressinanincrediblepaceHowdoesoneadapttoma

4、rketneedthatchangessofast，howtosurViVeandgrowwiththehelpofnewproductdevelopmentandothermeansinthiseVercriticalmarketenvironment，howtomaintainthelifelinessofanenterprisesothatitcanbeaforerunnerorcloselyfollowingthetrend，s

5、ensitiveenoughtodetectmarketdemandsinordertodevelopproductthatmarketrequireisthemainissuewearefacingrightnowTheabilitytodevelopnewproductshasbecomeanimprotantmeasureofsurViVability，progressandresponsivenessofanenterprise

6、inthisnewcenturyAndtheappIicationofprojectmanagementtechnicisthekeytoincreaseproductdevelopmentcapabilityThethesisstudytheapplicationofprojectmanagementtheoriesandmethodinnewproductdeVelopmentTheNewProductDevelopmentProi

7、ectofSaxanthoroughandsystematicallyexplainprocessinJacksonCarpet，suchas，longperiod，highexpenses，unstablequality、lowincomeaftersuccessfullydevelopingTheapplicationofprojectmanagementwillresolvetheseproblemsFirstly，thethes

8、isintroducesachooseyofbackground，provideanoverviewofmodernprojectmanagementknowledgeSecondly，analisetheeconomicalandtechnologicaIfeasibilityoftheNewProductDevelopmentProiectofSaxan，ensurethatprojectisfeasibleformeconomia

9、landtechnoiogicalpointofviewThirdly，carryoutaprogressmanagementWBSandscheduleofvarioustoensuretheprojectcanbecompletedwithinanticipantedtimeaccordingtop】annjngThenmakesuretheprojectadoptsamatrixtypeprojectorganization，fr