JB發(fā)電廠多種經(jīng)營企業(yè)發(fā)展戰(zhàn)略研究.pdf

1、華北電力大學(xué)（北京）碩士學(xué)位論文JB發(fā)電廠多種經(jīng)營企業(yè)發(fā)展戰(zhàn)略研究姓名：黃冬曉申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：李春杰20080110華北電力大學(xué)工商管理碩士專業(yè)學(xué)位論文摘要論文在研究企業(yè)發(fā)展戰(zhàn)略管理、多種經(jīng)營戰(zhàn)略相關(guān)理論的基礎(chǔ)上，分析研究JB發(fā)電廠多經(jīng)企業(yè)的經(jīng)營現(xiàn)狀，找出其經(jīng)營中存在的問題；然后，通過分析該廠多經(jīng)企業(yè)的內(nèi)外環(huán)境，識別出企業(yè)所面臨的機(jī)遇和挑戰(zhàn)、存在的優(yōu)勢和劣勢；最后，運(yùn)用SWOT分析方法有針對性地制定出JB發(fā)電廠

2、多經(jīng)企業(yè)的發(fā)展戰(zhàn)略，明確企業(yè)發(fā)展戰(zhàn)略實(shí)施的目標(biāo)與形式，指出戰(zhàn)略實(shí)施的重點(diǎn)和原則，并具體從產(chǎn)業(yè)發(fā)展、企業(yè)管理、人才培養(yǎng)和引進(jìn)以及企業(yè)文化建設(shè)等方面具體探討了JB發(fā)電廠多經(jīng)企業(yè)發(fā)展戰(zhàn)略的保障措施。關(guān)鍵詞：電力多經(jīng)企業(yè)，發(fā)展戰(zhàn)略，SWOT分析ABSTRACTWemakeastudyofthetheoryofdevelopmentstrategyanddiversification，Onthisbasis，weanalyzeinthispape

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6、tternInordertoachievethedevelopmentstrategictarget，thisarticlestrengthisseekingtheJBpowerplantmuchaftertheenterprisedevelopmentstrategicwayHuangDongXiao(MasterofBusinessAdministration)DirectedbyprofLiChunJieKEYWORDS：Elec