TL公路設(shè)計(jì)公司發(fā)展戰(zhàn)略研究.pdf

1、分類號：——UCD——密級：——編號：——工商管理碩士(MBA)學(xué)位論文TL公路設(shè)計(jì)公司發(fā)展戰(zhàn)略研究碩士研究生：指導(dǎo)教師：學(xué)位級別：學(xué)科、專業(yè)：所在單位：論文提交日期：論文答辯日期：學(xué)位授予單位：王子峰楊栩教授工商管理碩士(MBA)工商管理碩士(MBA)鐵嶺市公路設(shè)計(jì)院2008年4月2008年6月哈爾濱工程大學(xué)哈爾濱T程大學(xué)T商管理碩士學(xué)位論文iiiii宣宣iiii；i；ii宣iiiiiiiiim／I“iiiiii鼉AbstractAf

2、termorethan20yearsofopeningupandreform，China’Scauseofroad仃avelhasdevelopedgreatl％andinfrastructureconstructionofroadtraffichasInadesignificantimprovement，whichlaysfavorablefoundationfortherapiddevelopmentofChina’seconomy

3、Looking‘forwardtothefuturityChina’ScauseofroadtrafficshoulderheavyresponsibilityWiththeworldeconomymassifying，i11ten】ationalizationintensifyingandrapidprogressofscienceandtechnologythehugemarketofroadengineeringmustfacef

4、iercecompetition，whichoffersopportunityandchallengeaswellFirstlythisarticlesystematicallyelaboratedthecorrelationtheoriesofstrategicmanagement，throughprofoundelaboratetheoreticallyInordertofindthetheorybasisforformulatee

5、nterprise’sdevelopmentalstrategy，thearticledeepenedtostrategicmanagementunderstandingSecondly，thearticleintroducedtheTLhighwaydesigncompanyssurveyandthepresentsituation，themalnexistentquestions，analyzedtheprimarycauseoft

6、hequestionwhichprofoundlyh嬲hadAndithasbeenclearaboutenterprise’SsuperiorityandtroubleThroughinner鋤douterenviromeritanalysiswithemphasisonmacroscopicalenvironmentWehopetoknowtheenviroment，chanceandchallengethattheenterpri

7、sefacedFinally，thearticleWastoformulatetheTLhighwaydesigncompanystotaldevelopmentstrategictarget，anditexplainedtheguidingideology，theprinciple，thetotalstrategictargetbasisofformulatingtotaldevelopmentstrategictarget，acco

8、rdingtothecontentofdevelopedthetotalstrategictarget。Ithasformulatedfunctionsstrategyontalentedpersonvalue，techIlicalinnovation，marketcompetition，designunifiedbodyandmultiplexdevelopmentandSOonseveralaspects。，itelaborated

9、thefunctionstrategycontent，meformulationreasonandtheachievedgoalindetailAtthesametime，forsafeguardtheeffectiveimplementationofdevelopmentalstrategy，itunionedenterpriseactualsituation，formulatedspecificallythefeasiblesafe