貴州企業(yè)品牌競爭力研究——以制藥行業(yè)為例.pdf

1、貴州大學(xué)碩士學(xué)位論文貴州企業(yè)品牌競爭力研究——以制藥行業(yè)為例姓名：趙蕓申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：張勇20080601。貴州大學(xué)碩士研究生學(xué)位論文AbstractUnderthechangeablemarketcondition，thegoodmanagementbrandmaycausetheenterprise’scompetitivenesstochangeintotheconcreteconsumerbenefit

2、，thusCallbringthe11i曲excessprofitfortheenterpriseforalongtimembrandcompetitivenessisthecompetitiveabilitywhichdisplaysinthemarketwhichbasedonthehighq岫lit)，andconsuliler’ssensationtothebrandthatthroughtheenterprisemarketo

3、perationGuizhouistheweakestprovinceofwesternpartineconomic，itsowneconomicaldevelopment●‘foundationisextremelyweakthegovernmentandenterpriseitselfhasmanyinsufficienciesinthebrandcompetitivenessunderstandingandthedevelopme

4、ntThisarticlebasesOilGuizhousmedicineindustrydiscusseshowtopromoteitsbrandcompetitivenessAccordingtobrandandbrandcompetitivenessbasictheory，objectivedatagainedbyuniononthe—spotinspectionstudyingtheinfluencingfactorofbran

5、dcompetitiveness，analyzetheproblemsinthebrandcompetitivenessofGuizhousmedicineindustry，thenprovideatheoreticalanalysisfortheGuizhoumedicineenterprisetofurtherunderstandingthebrandeompe6tivenessProbecountermeasuresofiflap

6、rovebrandcompetitivenessintheGuizhouuniquepoliticseconomy，inthehumangeographyenvironmentandprovidesthebeneficialenlightenmentfortheGuizhouenterprisebrandcompetitivenessdevelopmentKeywords：brandcompetitiveness，medicineind