基于約束理論的汽車4S店運營策略研究.pdf

1、華中科技大學碩士學位論文基于約束理論的汽車4S店運營策略研究姓名：翁恒韶申請學位級別：碩士專業(yè)：管理科學與工程指導教師：趙振峰20080423華中科技大學碩士學位論文華中科技大學碩士學位論文IIAbstractBuildingthevehicledistributionchannelshasbecomeunprecedentedlyimptantbytheincreasinglyfiercecompetitionintheautomob

2、ilemarket.Asoneofthemainstreammodelsinthedomesticautomarketthe4Ssteswhosufferallkindsofconflictspressuresarefacingfiercecompetitiontheunprecedentedchallengesofsurvival.Someofthemevengobankrupt.Howtointegratethedownstream

3、ofthesupplychainmakethe4SstesgetoutoftheirpredicamentIt’sanextremelyurgentproblemintheChineseautoindustrycurrently.Basedonthetheyofconstraintsusingthesixtoolsofthinkingprocessthethesishasanindepthresearchonthe4Sstes.Ther

4、esearchresultsaboutthe4Sstesthinkingprocessarefirstlyreviewed.Thebasicideasofthetheyofconstraintsthesixtoolsofthinkingprocessthefocusingfivestepsusedinthedistributionsystemareintroducedrespectively.Afterthattheresearchco

5、ntentsmethodsareproposedbasedonthetheyofconstraints.ThenwedefinedtheUndesirableEffectsaboutthe4SstesthroughtheclassificationoftheUndesirableEffectswegeneralizedthemintothreeaspects.Thenwebuilttheconflictcouldfeachaspect.

6、Usingthe“threecloudprocess”approachwegeneralizedthethreeconflictcloudintothececonflictcloud.Basedonthececonflictcloudwebuiltthecurrentrealitytreefthe4Sstes.ThroughaseriesoftheaboveanalysiswefoundthececonflictwhichledtheU

7、ndesirableEffectsoccurredmadethe4Sstesintrouble.Throughchallengingtheassumptionsinthececonflictcloudweproposedthe“Injections”fthe4Sstes.Basedonthe“Injections”webuiltthefuturerealitytree.UsingthetoolNegativeBranchesweexam

8、inedthepossiblenegativeoutcomesresultedfromtheinjections.Usingthelasttwotoolstheprerequisitetreethetransitiontreeweresearchedthewayhowtocausethechanges.Basedontheprerequisitetreethetransitiontreeweproposedthemethodtocalc