提高發(fā)電項(xiàng)目市場(chǎng)營(yíng)銷能力研究.pdf

1、華北電力大學(xué)（北京）碩士學(xué)位論文提高發(fā)電項(xiàng)目市場(chǎng)營(yíng)銷能力研究姓名：劉靜申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：項(xiàng)目管理指導(dǎo)教師：趙會(huì)茹潘宇20080301華北電力人學(xué)’I：程碩十學(xué)位論文摘要發(fā)電項(xiàng)目的市場(chǎng)營(yíng)銷能力與發(fā)電項(xiàng)目的市場(chǎng)競(jìng)爭(zhēng)力密切相關(guān)。市場(chǎng)化改革給電力項(xiàng)目提出許多新問題，尤其是市場(chǎng)營(yíng)銷面臨嚴(yán)峻的挑戰(zhàn)。如何積極組織高效的營(yíng)銷體系、實(shí)施靈活而有效的營(yíng)銷策略，努力去開拓發(fā)電市場(chǎng)、發(fā)揮發(fā)電設(shè)備生產(chǎn)能力、提高發(fā)電項(xiàng)目市場(chǎng)營(yíng)銷能力已經(jīng)成為亟待解決的問題。本

2、論文結(jié)合京津唐電力市場(chǎng)特點(diǎn)，在對(duì)電力市場(chǎng)營(yíng)銷理論進(jìn)行分析的基礎(chǔ)上，對(duì)發(fā)電市場(chǎng)營(yíng)銷的內(nèi)、外部環(huán)境進(jìn)行了分析，并針對(duì)大唐國(guó)際張家口電廠實(shí)際情況，提出了一些提高發(fā)電項(xiàng)目市場(chǎng)營(yíng)銷能力的措施與建議，其結(jié)論具有一定的參考價(jià)值。關(guān)鍵詞：發(fā)電市場(chǎng)，營(yíng)銷環(huán)境分析，營(yíng)銷能力，措施與建議ABSTRACTTherearecloserelationbetweenthemarketingabilityandthemarketcompetitivenessofele

3、ctricpowergenerationprojectBecauseofthepowermarketreform，powerprojectareconfrontedwithalotofproblems，especiallyonmarketingstrategyHowtoexploitthepowerconsumingmarket，developthepotentialofmarketingofelectricpowerproject，a

4、ndenlargethemarketshareoftheregionbyorganizingefficientmarketingsystem，makeeffectivemarketingstrategyaretheproblemsthathavetobedealtwithurgentlyOnthebasisofanalyzingtOtheelectricmarketingtheorythispapercombinesthecharact

5、eristicoftheBeijingandTianjinTangelectricpowermarket，analyzesboththeinsideandexternalmarketingenvironmentconditionofelectricpowergenerationThen，onthefocusoftheactualconditionsofDatangZhangjiakoupowerplant，thepaperpropose

6、ssomemeasuresandsuggestionstoimprovethecompetitiveabilityofelectricpowergenerationprojectAndtheconclusionhascertainreferencevalueLiuding(ProjectManagement)DirectedbyprofZhaoHuiruKEYWORDS：electricpowergenerationmarket，mar