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1、首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文運(yùn)用整合營(yíng)銷傳播理論提升證券公司競(jìng)爭(zhēng)力姓名:卞永祖申請(qǐng)學(xué)位級(jí)別:碩士專業(yè):工商管理指導(dǎo)教師:鄭海航20070601AbstractAbstract2006isallimportantyearinthehistoryofthedevelopmentofChinatssecuritiesandthecontinuingriseintheindextodirectlyboosttheconfidenceofinve
2、storsMoreandmoreinvestorstoparticipateinthecapitalmarketthroughvariouschannelstoprosperityOnlinesecuritiestradingwillbecomeailimportantwayofbuyingorsailingstocksWiththedevelopmentofIntemettechnologyandtherapiddevelopment
3、ofonlinesecuritiestradinghasbecomeahotSecuritiesBrokerBusinessDevelopmentChinahasbecomethemostprospectsfortheareaofelectroniccommerce2006,theCorporationcommissionedonlinetransactionvolume,commissionedbytheonlinecustomera
4、ccountshasgrownrapidlyFacedwithanincreasinglymaturemarketandconsumers,theCorporationbeganarationalvisiontealizetheimportanceofmarketingThenfromthetraditioI]Ialmarketingmodeltoanewmarketingmode,theapplicationofnewmarketin
5、gtheoryandtheactualsituationformulationandimplementationofscienceandmarketingstrategiestocompetewithothersecuritiescompaniesandenterprisestomaximizeprofitsWithWTOaccession,foreignfinancialinstitutionswillbecomemoreinvolv
6、edinChinapseconomicconstructionandfinancialdevelopmentbankswillbringmodemmanagementsystemsandnewbusinesseswhichmayhavecompetitionwiththebusinessesofsecuritiesChinesesecuritiescompaniestomaintainthecompetitiveedge,wemusta
7、cceleratethepaceofreform,establishmarketingserviceconcept,theinitiativetoopenupnewmarketsSincethe1990sfromwellknownAmericaneconomistTangEin”IntegratedMarketingCommunication(IMC)”theoryinopeningtoChina,Chinahasbecomeanewf
8、avoritemarketingsectorIntegratedMarketingCommunicationsistheareaofadvancedmanagementthinkingitprovidedanewperspectivethatCanhelpUStofindascientificandeffectivemanagementpracticesWiththecontinuingprosperityofamarketeconom
9、yintegratedmarketingandnewmarketingconce:ptintheoreticalcirclesattachimportancetothegrowingbusinessItscontenthasbeengreatlyenrichedanddevelopedTIlispaperfromtheperspectiveofintegratedmarketingintegratedmarketingconceptan
10、danalysisofintegratedmarketingtheory,IntegratedMarketingappliedtothesecuritiesindustry,andanalysisofthecurrentsecuritiescompaniesandtheproblemsthatexistinmarketing,identifytheneedforsecuritiescompaniestouseintegratedmark
11、etingandreality,Securitiesfinnswillbeabletotrulymeetconsumerdemandasaguideformarketingandeconomicbenefits,establishabrandandagoodimageinsocietyandultimatelypromotethedevelopmentofthesecuritiesindustryKeyWords:IMCCRMOnlin
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