北京市燃?xì)饧瘓F競爭戰(zhàn)略研究.pdf

1、對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文北京市燃?xì)饧瘓F競爭戰(zhàn)略研究姓名：付東旭申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王智慧20070301ABSTRACTWiththedevelopmentofeconomyandafterChina’SaccessiontotheWTOgovernmenthasopenedthemarketofpublicutilitiestoforeignandprivateinvestorsgraduaUyAsaresu

2、ltmoleandmorecompetitorshaveenteredthemarketofinfmsmmureindustrywhichwasoccupiedbythestatewried豇I刪s船beforeIn2004，BeijinggovernmentissuedtheregulationsofoperatingurbaninfrastructureBeijingCrasGroupCoL吐①GGC)，asastatedowned

3、enterprise，hastofacethecompetitioncomesfTomthechangesofenvironmentsnlispaperintroducesandanalyzes也ebackgroundofnaturalgasindustrythecompetitors，andthesystemofnatl]l詛gasprice，whicha∞criticalfortheresearchonadjustingthecom

4、petitivestrategyofBOOCFromtheanalysiswemaysaythatinthecompetitioninBeijing’SnaturalgasmarketisnotfiercejustbecauseBOGChastheadvantagesofagreatmountofinvestmentOilconstructingpipelineandgasstations，whichalekeyfactorstogas

5、companiesButtothenewmarketcompetitionisbecomingkeenThoughthenewcompetitorsarcweakinBeijingnaturalgasmarkettheyhavebroughtBGOCalotofthreat011themarketoutsideBeijingNowtheissueofadjustmentonnatulmgaspricebecomesmoreandmore

6、importanttoBGC_配’sdevelopmentbecausethereim’teffectivemethodteacttotheupperpricechanges，andthepricegffUCtUreinBeijingmarketisnotfitforthefuturedevelopmenteitherAstheenvironmenthaschangeddramaticallyitisnecessarytoadjustB

7、GCJC’SdevelopmentstrategyAccordingtotheSWOTanalysis，thisessayprovidesthedirectionofstrategyadjustmentandmeasurestohelpBGGCtowinthecompetitionwiththenewcompetitorsTowinthecompetitionBOOCshouldfocusonintegratingthepossesse

8、dmarketanddevelopingthen州marketinandoutsideBeijingstretchingtheindustrywithtwodirectionstomakemoreprofitchan西ngthestructureof’price，andmakingthebestuseofpricesystemInadditionteacttothesustainabledevelopmentstrategyofgove

9、rnment，DSM(DemandSideManagement)isausefulmethodtochooseAstofundamentalmanagement，thispaperprovidesrelevantmethodaboutorganizationstmctufe，financialmanagemenLhumanresources，and∞onK呵Words：BeringGasGroup，CompetitiveStrategy