鹽城繭絲綢產(chǎn)業(yè)一體化發(fā)展戰(zhàn)略研究.pdf

1、南京理工大學(xué)碩士學(xué)位論文鹽城繭絲綢產(chǎn)業(yè)一體化發(fā)展戰(zhàn)略研究姓名：傅雄晨申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：朱必祥20051201南京艘一1：人學(xué)顧I學(xué)位論文割：城繭絲綢J證業(yè)一體化發(fā)腱戰(zhàn)略Ⅲ究AbstractWiththerapiddevelopmentofeconomicglobalizationcompetition，silkancientcountryhasmetmoreandmorenCWchallengeHowtodeve

2、lopsilkindustryofYancheng，oneofnationalkeyrawmaterialsregion，andwhichkindofstrategyshouldbeimplementedThisisatopicthatisworthstudyingFirstly，thisthesishasanalyzedtheorigin，currentsituationandfuturedevelopmenttrendofthesi

3、lkindustryofourCountryThen，usingSWOTanalysisandcombiningtherichpracticalexperienceofFuanDongtai，theauthorhassystemicallyanalyzedtheadvantage，disadvantageandformingreasonofthesilkindustryofYanchengThisanalysisisbasedonalo

4、tofscientifictheories，suchas：comparativeadvantagetheory，valuechaintheoryetcOnthisbasis，theauthorhasputforwardintegratedideaofdevelopmentstrategy；furthermore，theauthorhasalsoprogrammedpolicygoals，emphases，processandorgani

5、zationalformofitEmphaticallystudiedthecountermeasureofsilkindustry’SintegrateddevelopmentstrategyofYanchengandexplainedthepolicyindetailthatthegovernmentofYanchengshouldbeimplementedintheintegrateddevelopmentstrategythec

6、ountermeasurewhichsilkenterprisesshouldadoptandmeanstopromotemediumandsmallsilkenterprisescompetitivenessThemainconclusionsofthisthesisarefourpointsFirst，silkindustrydevelopmentofYanchenghasabrightfuture；Second，implement

7、theintegrateddevelopmentstrategyofsilkindustryisanecessity；Third，thegovernmentisaveryimportantroleinintegratedevolution；Fourth，themediumandsmallcocoonandsilkenterprisesisthekeyfortheintegrationstrategyKeywords：cocoonands